Pitching to the Home Shopping Network: An Exercise in Opportunity Assessment and Personal Selling

The purpose of this exercise is to help students of entrepreneurship understand opportunity assessment and the personal selling process. After watching a short video about the challenges and opportunities of launching a product on the Home Shopping Network (video is optional), students are asked to identify a unique product that could be successfully sold on the Home Shopping Network (HSN). Students are then required to pitch their product to the class demonstrating how their product suits HSN’s requirements, meets customer needs, and can be personally sold effectively to the network’s audience. By participating in this exercise students will experience the opportunity assessment process, aspects of marketing strategies, and the importance of personal selling

Pitching to the Home Shopping Network: An Exercise in Opportunity Assessment and Personal Selling

The purpose of this exercise is to help students of entrepreneurship understand opportunity assessment and the personal selling process. After watching a short video about the challenges and opportunities of launching a product on the Home Shopping Network (video is optional), students are asked to identify a unique product that could be successfully sold on the Home Shopping Network (HSN). Students are then required to pitch their product to the class demonstrating how their product suits HSN’s requirements, meets customer needs, and can be personally sold effectively to the network’s audience. By participating in this exercise students will experience the opportunity assessment process, aspects of marketing strategies, and the importance of personal selling

Effects of Verbal Pretraining on Star Discrimeter Performance with Unique Random Shapes as Stimuli

With two unique sets of random shapes as stimuli, one set for relevant, the other for irrelevant verbal pretraining, and with specially scaled concrete nouns as verbal responses, an experiment was designed as a possible check on Gibson\u27s hypothesis concerning generalization among stimuli in paired-associates learning. Performance on the Star Discrimeter followed verbal pretraining. The errors made on the Star by one of the experimental groups, compared with the errors made by its control, lent some support for the hypothesis; but additional experimentation is needed

Relativistic Point-Coupling Models as Effective Theories of Nuclei

Recent studies have shown that concepts of effective field theory such as naturalness can be profitably applied to relativistic mean-field models of nuclei. Here the analysis by Friar, Madland, and Lynn of naturalness in a relativistic point-coupling model is extended. Fits to experimental nuclear data support naive dimensional analysis as a useful principle and imply a mean-field expansion analogous to that found for mean-field meson models.Comment: 26 pages, REVTeX 3.0 with epsf.sty, plus 5 figure

Heterogeneity in the spread and control of infectious disease: consequences for the elimination of canine rabies

Understanding the factors influencing vaccination campaign effectiveness is vital in designing efficient disease elimination programmes. We investigated the importance of spatial heterogeneity in vaccination coverage and human-mediated dog movements for the elimination of endemic canine rabies by mass dog vaccination in Region VI of the Philippines (Western Visayas). Household survey data was used to parameterise a spatially-explicit rabies transmission model with realistic dog movement and vaccination coverage scenarios, assuming a basic reproduction number for rabies drawn from the literature. This showed that heterogeneous vaccination reduces elimination prospects relative to homogeneous vaccination at the same overall level. Had the three vaccination campaigns completed in Region VI in 2010–2012 been homogeneous, they would have eliminated rabies with high probability. However, given the observed heterogeneity, three further campaigns may be required to achieve elimination with probability 0.95. We recommend that heterogeneity be reduced in future campaigns through targeted efforts in low coverage areas, even at the expense of reduced coverage in previously high coverage areas. Reported human-mediated dog movements did not reduce elimination probability, so expending limited resources on restricting dog movements is unnecessary in this endemic setting. Enhanced surveillance will be necessary post-elimination, however, given the reintroduction risk from long-distance dog movements

Technology strategy : the case of the diagnostic ultrasound industry

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1987.MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.Bibliography: leaves 182-192.by John H. Friar III.Ph.D

An investigation into the use of cobalt chelates in peptide synthesis : a thesis presented in partial fulfilment of the requirements for the degree of Master of Science, Massey University, Palmerston North.

Preparative scale samples of [ Co(en)2 C12 ]C1 using the method of Bailar (27) and [ Co(en)2 Co3 ]Cl from CoCl6 were produced. The carbonate complex was also prepared from [ Co(en)2 C12 ]C1, using the method described by Buckingham (21). [ Co(en)2 C03 ]Cl was then converted to [ Co(en)2 Br2 ]Br. Alanato, Phenylalanato, Nεnitroarginato, Valinato, Prolinato and O-Benzylaspatato complexes were synthesised from [Co(en)2 Br2 ]Br using a modification of Meisenheimers method outlined by Dekkers (26). Isoleucinato, Phenylalaninato,Nε nitroarginato, O-benzyl-aspatato and O-benzyltyrosinato complexes were also prepared under non solution conditions described by Dekkers (26). The formation of glycinatobis(ethylene-diamine)cobalt(III) complex preparation by a modified Meisenheimer method, was used as model reactions to optimise the source of base, pH conditions, solvent conditions and reaction times. The use of methyltri- flouromethane sulfonic acid and triflouromethane sulfonic acid in methanol, to alkylate the amino-acido-bis(ethylene-diamine)cobalt(III) complex was demonstrated. The conditions required to optimise the yield of the condensation of these methylated amino acid cobalt(III) with amino acid esters or peptide esters, was established, and the conditions necessary for the rapid ion exchange separation of the products investigated. The most suitable of the methods for the removal of the peptide from the cobalt(III) complexes, described by Dekkers, was established and Gel Filtration separation of the peptide products demonstrated. Problems with the instability of some peptide complexes, especially Co(en)2 PhePheOC6 H5 , were encountered and possible solutions tested. The synthesis using cobalt chelates of the amino acids of PhePheOC6 H5 , ProPheOC6 H5 , AlaPheOC6 H5 , ProPhePheOC6 H5 and AlaGlyGlyOC2 H5 had thus been attempted and the isolated products were submitted for amino

A test of a methodology to rank quality of technology in medical equipment

"December, 1984.