Overview of Dairy Cattle Breeding

The overall objectives of dairy cattle breeding research are to generate new knowledge and to provide this information to breeders in Iowa and the nation. We are attempting to accomplish this by developing new knowledge that will be of value in the future and also have information that can be provided to the breeding industry to answer present-day problems. Because more than 70% of the dairy cattle in the United States are bred artificially, our work will have more impact if it can eventually be applied through the artificial insemination (AI) industry and breed associations. A great deal of research and groundwork needs to be done before research can be applied on an industry-wide basis

Milk Protein Genotypes Explain Variation of Milk Protein Composition

The data demonstrate that cows with the genotypes κ- casein BB and β-lactoglobulin BB produce milk with a protein composition that is favorable for increased cheese yield. For proportions of αS1-casein, κ-casein, and β-lactoglobulin in total milk protein, κ-casein and β-lactoglobulin genotypes explained more than 50 and 25% of the heritability and repeatability estimates, respectively, and more than 14% of the phenotypic variance. Diet had only a minimal effect on milk protein composition. In conclusion, increasing cheese yield through modification of milk protein composition can be achieved most rapidly by selection for cows with κ-casein BB and β-lactoglobulin BB genotypes

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

This essay is inspired by the ideas and research examined in the special section on “Stakeholder Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that stakeholder marketing is slowly coalescing with the broader thinking that has occurred in the stakeholder management and ethics literature streams during the past quarter century. However, the predominant view of stakeholders that many marketers advocate is still primarily pragmatic and company centric. The position advanced herein is that stronger forms of stakeholder marketing that reflect more normative, macro/societal, and network-focused orientations are necessary. The authors briefly explain and justify these characteristics in the context of the growing “prosociety” and “proenvironment” perspectives—orientations that are also in keeping with the public policy focus of this journal. Under the “hard form” of stakeholder theory, which the authors endorse, marketing managers must realize that serving stakeholders sometimes requires sacrificing maximum profits to mitigate outcomes that would inflict major damage on other stakeholders, especially society