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5 research outputs found
The nature and measurement of marketing productivity in consumer durables industries: A firm level analysis
Author
A. J. Magrath
Barry Hedley
+27Â more
Barry Hedley
C. H. Sevin
C. R. Anderson
Charles M. Lillis
Darral G. Clarke
Del I. Hawkins
Doyle L. Weiss
Frederick E. Webster
Louis P. Bucklin
Louis P. Bucklin
Louis P. Bucklin
Lynn W. Phillips
Malcolm A. McNiven
Michael E. Porter
Michael Lubatkin
N. K. Dhalla
R. D. Buzzell
Richard A. Feder
Robert H. Hayes
Robert L. Steiner
Roger J. Best
Rusty Stieff Byrne
Sidney Schoeffler
SPI
Stephen A. Greyser
Sunil Mehrota
Wickham Skinner
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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