7 research outputs found
Employee attitudes toward advertising
- Author
- Publication venue
- Publication date
- Field of study
The effect on sales of changes in a “push” marketing strategy in a marketing channel context
- Author
- Arun K. Jain
- Arun K. Jain
- B.J. LaLonde
- Barnett R. Parker
- Donald F. Morrison
- Donald R. Lehmann
- Edgar A. Pessimier
- Ellis B. Page
- Frank J. Carmone
- Franklin Acito
- Franklin Acito
- George W. Jones
- Jerome E. Scott
- Joel C. Huber
- John R.P. French
- Joseph B. Kruskal
- Leonard S. Simon
- M.T. Cunningham
- Michael Levy
- Michael Levy
- Paul E. Green
- Paul E. Green
- Peter Gilmour
- Peter Gilmour
- René Y. Darmon
- Richard H. Evans
- Steven F. Arnold
- William D. Perreault
- William D. Perreault
- William L. Moore
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison
- Author
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Consumer images of two types of competing financial service retailers
- Author
- Alfred R. Oxenfeldt
- Bruce L. Stern
- Chem L. Narayanna
- Dennis H. Gensch
- Elizabeth C. Hirschman
- Franklin Acito
- Frederick W. Langrehr
- G. Lynn Shostock
- J. Barry Mason
- J. Barry Mason
- Jay D. Lindquist
- Lester A. Neidell
- Richard M. Besson
- Richard M. Durand
- Stephen W. Brown
- Thomas J. Stanley
- Valarie A. Zeithaml
- W. Thomas Anderson
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
A test of the convergent validity of self-explicated and decompositional conjoint measurement
- Author
- Arun K. Jain
- Barnett R. Parker
- Bobby J. Calder
- David B. Montgomery
- David Reibstein
- Dick R. Wittink
- Dick R. Wittink
- Dick R. Wittink
- Elazar J. Pedhazur
- Franklin Acito
- Howard Schuman
- Imran S. Currim
- Ishmael P. Akaah
- J. D. Davidson
- James McCullough
- Jerome E. Scott
- M. Hossein Safizadeh
- Madhav N. Segal
- Michael D. Rosko
- Michael J. Dorsch
- Naresh K. Malhotra
- Noreen M. Klein
- Patrick J. Robinson
- Paul E. Green
- Paul E. Green
- Paul E. Green
- Paul E. Green
- Paul E. Green
- Peter Wright
- Phillpe Cattin
- R. Kenneth Teas
- R. Kenneth Teas
- R. Kenneth Teas
- R. Kenneth Teas
- Randall G. Chapman
- Richard M. Johnson
- Richard M. Johnson
- Richard M. Johnson
- Robert S. Ogle
- Russell W. Driver
- Sidney Addelman
- Thomas W. Leigh
- Thomas W. Leigh
- V. Srinivasan
- Veen Oppedijk van
- William L. Moore
- Yoram Wind
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Some observations on the state of the art in marketing research
- Author
- Ajay K. Kohli
- Alan J. Bush
- Albert C. Bemmaor
- Alvin J. Silk
- Amos Tversky
- Amos Tversky
- Amos Tversky
- Andrew A. Mitchell
- Avijit Ghosh
- Barbara B. Jackson
- Barbara C. Perdue
- Barbara E. Kahn
- Bruno Neibecker
- C. Daganzo
- C. W. Park
- Charles B. Weinberg
- Chris T. Allen
- Claes Fornell
- D. R. Wittink
- Daniel McFadden
- Darral G. Clark
- Darral G. Clarke
- David A. Aaker
- David B. MacKay
- David H. Furse
- David W. Stewart
- Deborah L. Roedder
- Dennis Gensch
- Dennis H. Gensch
- Donald T. Campbell
- Donna L. Hoffman
- Doyle L. Weiss
- Doyle L. Weiss
- Edward E. Roskam
- Edward F. Fern
- Edward G. Goetz
- F. Restle
- Fleming Hansen
- Frank Acito
- Frank J. Carmone
- Frank M. Bass
- Franklin Acito
- Franklin Acito
- Frederick Wiseman
- G. L. Urban
- G. R. Funkhouser
- Gary Frazier
- Gary L. Frazier
- Gary L. Frazier
- George E. Belch
- George John
- George John
- George M. Zinkhan
- Gert Assmus
- Gilbert A. Churchill
- Gilbert A. Churchill
- Gilbert A. Churchill
- Gilbert A. Churchill
- Girish Punj
- Gregory S. Carpenter
- Harish Sujan
- I. F. Wilkinson
- Imran S. Currim
- Imran S. Currim
- Ishmael Akaah
- J. D. Carroll
- J. P. Peter
- J. P. Peter
- James B. Wiley
- James C. Anderson
- James M. Comer
- James M. Lattin
- James R. Brown
- Jeen-Su Lim
- Jehoshua Eliashberg
- Jehoshua Eliashberg
- Jerry Hausman
- John C. Mowen
- John C. Mowen
- John D. Leckenby
- John F. Gaski
- John F. Gaski
- John G. Lynch
- John L. Stanton
- John McKenzie
- John R. Hauser
- John W. Keon
- Jordan J. Louviere
- Julie Yu
- K. Lancaster
- Karl G. Joreskog
- Karl G. Joreskog
- Karl G. Joreskog
- Kaylene C. Williams
- L. M. Koyck
- Leigh McAlister
- Leon Thurstone
- Louis W. Fry
- Lynn W. Phillips
- Madhav Segal
- Martin Fishbein
- Meryl P. Gardner
- Michael L. Ray
- Michael R. Hagerty
- Milton J. Rosenberg
- Morris B. Holbrook
- Naresh K. Malhotra
- Naresh K. Malhotra
- Naresh K. Malhotra
- Naresh K. Malhotra
- Naresh K. Malhotra
- Naresh K. Malhotra
- Naresh K. Malhotra
- Naresh K. Malhotra
- Nicholas M. Didow
- P. H. Naert
- Paul E. Green
- Paul E. Green
- Paul R. Warshaw
- Paul W. Miniard
- Paul W. Miniard
- Peter S. H. Leeflaug
- Peter Wright
- Pierre Windal
- Punam Anand
- R. D. Luce
- R. K. Teas
- Richard J. Lutz
- Richard M. Durand
- Richard P. Bagozzi
- Richard P. Bagozzi
- Richard P. Bagozzi
- Richard R. Batsell
- Robert A. Hansen
- Robert A. Hansen
- Robert E. Burnkraut
- Robert E. Smith
- Robert F. Lusch
- Robert P. Leone
- Robert Saxe
- Robert W. Ruekert
- Robin Sibson
- Roderick Brodie
- Roland T. Rust
- Roland T. Rust
- Scott B. MacKenzie
- Shelby H. McIntyre
- Stephen Goodwin
- Subhash Sharma
- T. D. Klastorin
- Terence A. Olivia
- Terry L. Childers
- Thomas J. Madden
- Thomas W. Leigh
- V. Srinivasan
- Vijay Mahajan
- Vinay Kanetkar
- Vinay Kanetkar
- Wagner A. Kamakura
- Wayne DeSarbo
- Wayne S. DeSarbo
- Wesley H. Jones
- Wilfried R. Vanhonacker
- William C. Moncrief
- William L. Cron
- William L. Moore
- William L. Wilkie
- William O. Bearden
- William R. Dillon
- William R. Dillon
- William R. Swinyard
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study