1 research outputs found
Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?
- Author
- Alain Strazzieri
- Allen Klein
- Andrew Farrell
- Arnold Van Gennep
- Arthur Koestler
- Aubrey Wilson
- Aubrey Wilson
- Catherine Harris
- Charles Gulas
- Christopher Hadley
- Claes Fornell
- D. Berlyne
- Daniel Bello
- Darrel Dahl
- Darrel Muehling
- David Waller
- Delphine Manceau
- Donald MacKay
- Esther Thorson
- Françoise Graby
- Gillian Oakenfull
- Graeme Galloway
- Henri Junod
- Hutton Webster
- James Barnes
- James Cazeneuve
- James Frazer
- James Kellaris
- Jerome Singer
- Jessica Severn
- Joan Emerson
- John Fahy
- John Rossiter
- Keith Crosier
- Kevin LaBar
- Kim Fam
- Kim Fam
- Larry Ventis
- Lars Bergkvist
- Mara Mather
- Marc Weinberger
- Marc Weinberger
- Margaret Campbell
- Martin Eisend
- Mary Douglas
- Nigel Pope
- Ouidade Sabri
- Ouidade Sabri
- Ouidade Sabri
- Patrick De Pelsmacker
- Paul Bolls
- Paul Speck
- Peter McGraw
- Philipp Tetlock
- Richard Vézina
- Robert Chesnut
- Robin Goodwin
- Scott MacKenzie
- Sigmund Freud
- Steven Pinker
- Stéphanie Sanford
- Sunita Prugsamatz
- Thomas Cline
- Thomas Madden
- Tony Walter
- Yong Zhang
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study