Building a needs-based curriculum in data science and artificial intelligence: case studies in Indonesia, Sri Lanka, and Thailand

Indonesia and Thailand are middle-income countries within the South-East Asia region. They have well-established and growing higher education systems, increasingly focused on quality improvement. However, they fall behind regional leaders in educating people who design, develop, deploy and train data science and artificial intelligence (DS&AI) based technology, as evident from the technological market, regionally dominated by Singapore and Malaysia, while the region as a whole is far behind China. A similar situation holds also for Sri Lanka, in the South Asia region technologically dominated by India. In this paper, we describe the design of a master's level curriculum in data science and artificial intelligence using European experience on building such curricula. The design of such a curriculum is a nontrivial exercise because there is a constant trade-off between having a sufficiently broad academic curriculum and adequately meeting regional needs, including those of industrial stakeholders. In fact, findings from a gap analysis and assessment of needs from three case studies in Indonesia, Sri Lanka, and Thailand comprise the most significant component of our curriculum development process.The authors would like to thank the European Union Erasmus+ programme which provided funding through the Capacity Building Higher Education project on Curriculum Development in Data Science and Artificial Intelligence, registered under the reference number 599600-EPP-1-2018-1-TH-EPPKA2-CBHE-JP

Developing Innovative Services: The Case of the Airport Environment

Part 7: Knowledge Management and Business ProcessesInternational audienceInnovative services consist the main point of interest so for academics as for the business world. The basic objective of this paper is to demonstrate the way that innovative services may change the “consumer experience” in the airport environment. In the following lines we describe the procedure of designing innovative services, so for consumers’ and visitors’ needs as for the needs of the firms which are operated in the airport environment. In order to achieve this goal, we used so the qualitative approach (such as focus groups), as the quantitative approach (collection of 1106 questionnaires)

EVALUATION OF GREEK E-SHOPS

The objective of this paper is to describe the current situation in Greek e-commerce reality. More specifically, using the framework of van der Merwe and Bekker (2003), which was developed in 2003, and taking into consideration the Greek legal framework, we evaluated 848 Greek e-shops. Our research is based on the customer buying cycle and the way that Greek e-shops fulfill customer’s needs in every step of the cycle. Until now we can distinguish between two groups of evaluation frameworks/ models in the pertinent literature: On the one hand there are frameworks/ models which have been based on information systems concepts and on the other hand there are frameworks/ models which have been based on marketing ideas. Van der Merwe and Bekker’s framework can be placed in the middle of these two streams: it contains both IS and marketing factors. The work presented in this paper extends the Van der Merwe and Bekker’s framework by adding the “legal framework” factor, which has not been examined in any prior work

USE OF SOCIAL NETWORKS AND CONSUMER BEHAVIOR IN E-COMMERCE

The objective of this paper is to present the basic ideas and the proposed research model of my PhD thesis. Social Networks have become the fundamental source of information for consumers. Until now academics (Sinla et al, 2008) have been focused on the analysis of the way that a social network operates, and on consumers’ behavior in social network. There are two major schools of thought: on the one side, academics, using social network theory and algorithms, (Kempe et al, 2003) try to understand the relationship between the members of a social network; on the other side, marketers, sociologists and IS people (Cole, 2007) examine the way that members react on a social network. In our research, we try to understand how the use of social networks influences consumer buying behavior. More specifically, being based on the theory of consumer buying cycle and Theory of Planned Behavior, we designed a model which explains the importance of social networks on consumers’ buying cycle. Finally, being based on exploratory research, we distinguish social networks on three types: social networking sites, blogs and forums; for every type we examine the reason why consumers visit it, and how trustworthy it is considered by consumers

SOCIAL NETWORKS, TRUST AND PRICE SENSITIVITY IN E-COMMERCE

The objective of this paper is to investigate the effect of social networking sites usage on online consumer behavior and the role of trust and price sensitivity. Moreover, the research investigates how the frequency of usage of three different types of e-social networks (namely blogs, forums and social networking sites, such as Facebook) affect “trust in e-commerce”. Until now, the pertinent literature has focused on the relation between “trust” and “online purchase intention”, while studies on the impact of e-social networks on trust examine one type of e-social network at a time. In this paper, using a sample of 1.106 consumers, we have studied “online purchase behavior in terms of money spent and frequency of buys and how the use of three different types of e-social networks affects trust. The results indicate that trust is positively influenced by the frequency of usage of blogs and forums, while consumers who frequently use social networking sites show less trust in e-commerce. As also expected, trust in e-commerce and price sensitivity positively influences money spent and frequency of buys, to an important extent