An Outcome Evaluation of the Implementation of the Triple P – Positive Parenting Program in Hong Kong

The present study evaluated the effectiveness of the Positive Parenting Program (Triple P) with a sample of Chinese parents of children with early onset conduct related problems in Hong Kong. The participants consisted of 91 parents whose children attended maternal and child health centers and child assessment centers for service, and were between three to seven years old. Participants were randomly assigned to the intervention (TP) and a waitlist control group (WL. There was no significant difference in pre-intervention measures between the two groups. However, at post intervention, participants in the TP group reported significantly lower levels of child behavior problems, lower dysfunctional parenting styles, and higher parent sense of competence, compared to the WL group. Implications of these findings for the use of Triple P with families of Chinese descent are discussed

Do target and non-target ethnic group adolescents process advertisements differently?

Research on ethnic advertisements has identified attitudinal differences between target and non-target groups. However, investigators have largely failed to explain the reasons behind these differences. Accordingly, this study examines the process by which target and non-target group adolescents build attitudes towards ethnically focused advertisements. The Elaboration Likelihood Model and Dual Mediation Hypothesis models are used as theoretical and operational frameworks. This study uses a modified DMH model that incorporates ethnic identity strength and self-reference as important antecedents of ad attitude and ad cognition in the context of ethnic advertising. The data are analysed with the help of structural equation modelling procedures. The results suggest that non-target ethnic group adolescents generally process advertisements in a peripheral manner, whereas target ethnic group adolescents tend to engage in both central and peripheral processing. More importantly, for both majority and minority groups, the strength of subjects’ ethnic identity and self-reference impact their response to ethnic advertisements when the advertisement is compatible with their ethnic background