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10 research outputs found
Consumers’ Purchase Intention on Discount and Donation Rates: Moderating Effects of Altruism and Product Type
Author
Arora N.
Barone M. J.
+18 more
Baston C. D.
Foreh M. R.
Henderson T.
Khan U.
Kivetz R.
Kivetz R.
Lichtenstein D. R.
Loureiro M. L.
Okada E. M.
Pracejus J. W.
Strahilevitz M. A.
Strahilevitz M. A.
Winterich K. P.
곽재필
박은아
박은아
조형기
한승희
Publication venue
'Ewha Journal of Social Sciences'
Publication date
Field of study
No full text
Crossref
The Moderating Role of Consumers' Construal Level on Cause-related Messages
Author
Bigné-Alcañiz E.
Du S.
+25 more
Foreh M. R.
Fujita K.
Fujita K.
Grau S. L.
Hyllegard K. H.
Lafferty B. A.
Levy S. R.
Liberman N.
Lichtenstein D. R.
Liviatan I.
Luchs M. G.
Perrien J.
Pivato S.
Pracejus J. W.
Ptacek J. J.
Speed R.
Tangari A. H.
Trimble C. S.
Trope Y.
Trope Y.
Wakslak C. J.
박세훈
오만덕
윤나라
최자영
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
Comparison of Price Discount vs. Price Discount with Donation Strategy: Focused on Consumer’s Altruism, Product Type
Author
Arora N.
Ba S.
+49 more
Barone M. J.
Bendapudi N.
Brown T. J.
De Pelsmacker P.
Dhar R.
Dhar R.
Dunning D.
Foreh M. R.
Henderson T.
Hirschman E. C.
Hsee C. K.
Khan U.
Kivetz R.
Kivetz R.
Kivetz R.
Lichtenstein D. R.
Loureiro M. L.
Merritt A. C.
Okada E. M.
Ross J. K.
Simonson I.
Simonson I.
Starr M. A.
Strahilevitz M. A.
Strahilevitz M. A.
Thaler R.
Wertenbroch K.
Winterich K. P.
강철희
고정원
구장옥
김기옥
김인섭
김자경
김주원
박나랑
박은아
박현정
성영신
양윤
이공섭
이수애
정민주
정지은
정효선
조형기
최자영
한승희
허은정
Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
Crossref
Evaluation of corporate social responsibility activities for fashion company's sustainable management - On the moderating effects of consumers’ perceived fit and motivation -
Author
A. B. Carroll
Carolyn J Simmons
+28 more
Charles J Fombrun
Isabelle Maignan
Jiyang Bae
Karen L. Becker-Olsen
Kim J. K.
Mark R. Foreh
P. S. Ellen
R. Gordon
S. Sen
Satya Menon
Steve Hoeffler
Tauber E. M.
Thomas Dyllick
Tom J. Brown
강지혜
김은경
김해룡
박종철
서은경
안수경
안수경
이정임
이한준
전지현
정윤영
조재수
최미영
최민경
Publication venue
'The Research Journal of the Costume Culture'
Publication date
Field of study
No full text
Crossref
When Doing Good Backfires: The Effects of Corporate Social Responsibility Fit on Long- and Short-Term Investors
Author
A M Farrell
B J Winer
+38 more
C Geczy
C H Cho
Chezham Sealy
Christopher P. Agoglia
D S Dhaliwal
D T Gilbert
E Rubaltelli
F J Fabozzi
H B Christensen
H Hong
J Chakravarthy
J Cui
J J Siegel
J Junkus
J W Sherman
Jin-Zhang
K L Becker-Olsen
M D T Jong
M R Foreh
M. David Piercey
M.-K Cha
O Sabbaghi
P S Ellen
P S Ellen
R B Durand
R G Guggenmos
S Du
S Fein
S Jespersen
T Adler
T L Hazen
Toms
V Grougiou
W B Elliott
W B Elliott
W Elliott
W J L Elving
Y S Sohn
Publication venue
'Elsevier BV'
Publication date
01/01/2019
Field of study
No full text
Crossref
Consumers’ Ad Responses towards Marketing Motives and Ad Appeals in Hotels’ Green Advertising
Author
Appelbaum U.
Banerjee S.
+55 more
Batra R.
Batra R.
Becker-Olsen K. L.
Calveras A.
Drolet A.
Dunlap R. E.
Edell J. A.
Ellen P. S.
Fiske S. T.
Foreh M. R.
Han H.
Ho J. Y.
Hoeffler S.
Homer P. M.
Hwang J.
Johar J. S.
Jones E. E.
Kaiser H. F.
Keaveney S. M.
Kim E. K.
Kruglanski A. W.
Krugman H. E.
Ku H. H.
Lee Y. J.
Lim E. A. C.
Lwin M.
Lwin M.
MacKenzie S. B.
Manaktola K.
Mattila A. S.
Morris J. D.
Mueller B.
Nan X.
Nikoomaram H.
Okazaki S.
Oliver R. L.
Olney T. J.
Petroshius S. M.
Reeder G. D.
Roberts J. A.
Rossiter J. R.
Schultz P.
Shimp T. A.
Snelgar R. S.
Snyder M.
Stafford M. R.
Stafford M. R.
Webb D. J.
Yang B.
Yoo C. Y.
Zengeni N.
김건휘
김지은
이자재
조유혜
Publication venue
'Culinary Society of Korea'
Publication date
Field of study
No full text
Crossref
Consumers’ Ad Responses towards Marketing Motives and Ad Appeals in Hotels’ Green Advertising
Author
Appelbaum U.
Banerjee S.
+55 more
Batra R.
Batra R.
Becker-Olsen K. L.
Calveras A.
Drolet A.
Dunlap R. E.
Edell J. A.
Ellen P. S.
Fiske S. T.
Foreh M. R.
Han H.
Ho J. Y.
Hoeffler S.
Homer P. M.
Hwang J.
Johar J. S.
Jones E. E.
Kaiser H. F.
Keaveney S. M.
Kim E. K.
Kruglanski A. W.
Krugman H. E.
Ku H. H.
Lee Y. J.
Lim E. A. C.
Lwin M.
Lwin M.
MacKenzie S. B.
Manaktola K.
Mattila A. S.
Morris J. D.
Mueller B.
Nan X.
Nikoomaram H.
Okazaki S.
Oliver R. L.
Olney T. J.
Petroshius S. M.
Reeder G. D.
Roberts J. A.
Rossiter J. R.
Schultz P.
Shimp T. A.
Snelgar R. S.
Snyder M.
Stafford M. R.
Stafford M. R.
Webb D. J.
Yang B.
Yoo C. Y.
Zengeni N.
김건휘
김지은
이자재
조유혜
Publication venue
'Culinary Society of Korea'
Publication date
Field of study
No full text
Crossref
Differential Effects of Corporate Social Responsibility(CSR) by Self-construal Level : Brand Hierarchical Structure Perspectives
Author
Aaker J. L.
Aaker J. L.
+64 more
Aaker J. L.
Agrawal N.
Ahluwalia R.
Becker-Olsen K. L.
Berens G.
Berger I. E.
Berger J.
Castaldo S.
Collins A. M.
Drumwright M. E.
Farquhar P. H.
Foreh M. R.
Hong Y. Y.
Jain S. P.
Ji L. J.
Koll O.
Koschate-Fischer N. I.
Lafferty B. A.
Lalwani A. K.
Lee E. M.
Mandel N.
Mao H.
Markus H. R.
Masuda T.
McDonald C.
Meyers-Levy J.
Monga A. B.
Monga A. B.
Moon T. W.
Ng S.
Nisbett R. E.
O’Connor A.
Peng K.
Pivato S.
Polyorat K.
Sen S.
Singelis T. M.
Triandis H. C.
W. F. Sharkey
Zhang Y.
Zhang Y.
Zhu R.
강선희
강우성
김기준
김동태
김영조
김해룡
김현철
박민영
박소윤
양윤
양윤
양재호
우석봉
유창조
윤각
이진원
전성률
조재수
최운열
최자영
한상린
허미옥
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Author
A Ansari
A Chernev
+68 more
A Morgan-Thomas
A Sood
AK Przybylski
AS Cui
AW Savitz
C Grönroos
C Hazan
CB Bhattacharya
CE Tucker
CP Moreau
D Chandrasekaran
D MacInnis
DK Rigby
G Klein
G Rubera
GE Newman
HH Chun
I Phau
I Simonson
J Berger
J Gebauer
J Hauser
J Lei
J Napoli
J Peloza
JH Gilmore
JJ Inman
JW Gentry
K Haws
KL Keller
KL Keller
KL Keller
KL Keller
KL Keller
LI Labrecque
LL Berry
M Laroche
M Orlitzky
M Thomson
ML Meuter
MR Foreh
MS Yadav
MS Yadav
MS Yadav
MT Pham
N Arora
P Aggarwal
P Auger
P Kotler
P Song
R Gupta
RK Sinha
RT Rust
S Du
S Du
S Fournier
S Gensler
S Hoeffler
T Erdem
T Kotler
TB White
V Swaminathan
World Commission on Environment and Development
Y Chen
Y Sung
Y Yoon
YC Lin
Z Gürhan-Canli
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref