Changing national health values of Russians: Perception of physical culture and sports

The publication is aimed at studying the attitude of middle-aged and older Russians to physical culture and sports. The scope of the results embraces studying the dynamics of perception of physical culture and sports in the minds of middle-aged and older Russians. The research subject is studying the dynamic changes in the system of value consciousness of Russians. The method of obtaining empirical data includes focused online interviews, traditional analysis of documents, including legislative acts of the Russian Federation. Conducting focused online interviews with respondents from Nizhny Novgorod and Volgograd is due to the conditions of self-isolation of Russians during the study period. The result of the study is presented as a description of the specifics of the perception of physical culture and sports by middle-aged and older Russians. The scientific novelty of the publication lies in the author's understanding of the influence of self-isolation on changes in the values of Russians in the perception of physical culture and sports worthiness by middle-aged and older people in Russian regions. During the interviewing online focus groups, respondents' suggestions on how to encourage middle-aged and older Russians to engage in physical culture and sports were revealed