Location-Based Service Data for Transit Agency Planning and Operations: Market Scan and Feasibility Analysis

This report provides a primer on location-based service (LBS) data and its uses in public transportation. It defines LBS data, describes the techniques for collecting and processing the data, and the key parties involved. The report highlights opportunities, limitations, and potential risks of using LBS data, based on the literature and interviews with transit agencies, data providers, and data privacy experts. Finally, this report provides recommendations to transit agencies on the prudent, safe, and effective use of LBS data