AESTHETICS CONFERS VALUE TO THE FIRM

The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message penetrates the informational amalgam; it protects it from the competitional offensive; it induces the rising of productivity and the reduction of costs; it reduces the distances between the stages of the launch of a new product on the market and its maturity.transmitting messages, aesthetics in marketing

The Marketing Services on the Furniture Market

The distribution of furniture has seen profound changes leading to accelerations of the dynamics of the competition environment, these changes being influenced, among other things, by the diversification of offer comprising new services. Today it seems essential to consider the distribution of furniture as an “industry that creates utility”. Indeed, the consumer is analyzed not only as a function of product characteristics, but as a set of utilities and advantages that distributions propose in their strategies of associated services. The services appear, in the same time, as variables which are applied by the distributor in his strategy to differentiate themselves and as utilities associated to the product, utilities which the consumer - as “problem-solver” - integrates in his decision making process. The consumer buys not just a simple product (furniture), but a global product which includes a sum of jointed attributes and utilities (proximity, product line, point of sale concept, information, warranty, etc.). This paper analyzes the services offer from the distribution of furniture as a method to solve the problems of furniture buyer. From this perspective the paper takes into consideration the various profiles of buying behavior, makes a critical analysis of the structure of services involved, defines a new structure of services based on the phases of buying behavior process.furniture distribution, marketing of services, buyer behaviour

CHARACTERISTICS OF MARKETING IN PROFESIONAL SERVICES DELIVERED BY THE HEALTHCARE SYSTEM

Equilibrium position of a competitive market must necessarily be an „pareto optimal”: with every transaction made, people get rich without anyone else to deplete. If there is no increasing income - economies of scale or proportion - in the production system, then each „pareto optimal” condition is a competitive equilibrium position, depending on the distribution of purchasing power. Where there are concerns about income distribution and hence of goods and services between individuals, the state can interfere by changing this algorithm of purchasing power distribution, within the economy. On the other hand, if some individuals are reluctant to risk (theory contradicted by the existence of gambling), then providing insurances is incumbent on mutually beneficial exchanges, because people are willing to pay for the convenience of not having to worry about the future events that may affect their existence. Another problem of the insurance field is that of ”moral hazard": since signing an insurance contract, the insured is no longer trying as hard to prevent accidents against which they have been insured, therefore the likelihood of occurrence for such accidents increases

AESTHETICS CONFERS VALUE TO THE FIRM

The aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it from thecompetitional offensive; it induces the rising of productivity and the reductionof costs; it reduces the distances between the stages of the launch of a newproduct on the market and its maturity

Generation Z’ Young Adults and M-Commerce Use in Romania

Generation Z spends much time on mobile Internet and less time accessing Internet services using desktop computers. These traits make them an important niche that can be targeted by retailers. The objective of the present study is to analyze the impact of online advertising, social influence, and usage motivation on the behavioral intention related to m-commerce use among Romanian young adults. The research methodology is based on applying partial least square equation modelling (PLS-SEM), using data collected through a questionnaire. The proposed structural model includes four constructs that are first order reflective. The results reveal that among the influencing factors that determine Generation Z to use m-commerce, the usage motivation factor is the most important one, followed by social influence and online advertising. The research is useful for marketing professionals and retailers in establishing marketing strategies in accordance with the factors that influence the buying decision of young adults, representing Generation Z

ECONOMIC TOOLS FOR TELECOMMUNICATIONS STRATEGISTS

Because a firm's plans are impinged upon by a variety of market forces, a set of microeconomic tools should necessarily be applied to strengthen strategic forecasting and policy formulation. There exists a body of evidence in strategic planning which confirms that an understanding of supply and demand dynamics, elasticity, profit maximization, substitution analysis, and indifference curves are essential devices to calibrate strategy and probable competitive response [1]. While planning must address variables outside the domain of economic analysis—politics, social trends, and technological innovation, among them—there is little doubt that the tools described below can be of great assistance in clarifying the competitive landscape and informing the strategic management process.strategy, tools, telecommunication

A Multivariate Analysis of the Interest in Starting Family Businesses within a Developing Economy

The main objective of the research is to analyze the factors which influence the intention to start an intergenerational family business in a developing economy, highlighting the measures that can be implemented by decision-makers to stimulate these initiatives. PLS-SEM was used to analyze the data issued from 200 valid questionnaires. The survey was applied to 950 individuals from Romania. We focused on four variables: the closeness to family members, the financial support expected from family, the independence of individuals regarding the intention to start their own business and the intention to form partnerships with family members. All the hypotheses were validated, according to the final results. Thus, closeness to family members has a direct and positive impact on both the financial support expected from the family and the intention to form intergenerational family businesses. There is also a direct correlation between the financial support received from family and the intention to have partnerships with family members. Individuals who are closer to their families are not interested in developing independent businesses. There are several studies on family businesses in Romania, but there is no research analyzing the impact of closeness to family on the intention to develop an intergenerational family business. The study is useful for the decision-makers who can create national strategies in order to stimulate families to develop their own businesses