From Roberts\u27 Subtraction Cutting and Dart Manipulation: Concepts for Patternmaking Theory

This exploratory design research focuses on Roberts\u27 subtraction cutting technique and dart manipulation with the intention of adding to the knowledge of apparel patternmaking. Three concepts were explored: Subtraction cutting functioning like a dart; however, not visually looking like one, subtraction cutting can use different shapes, and the direction of the joined subtraction cutting shapes impacts the length and volume of a garment. The implications of these concepts, for manufacturing and pedagogy, are also shared

Exploring sustainability and object attachment with Patagonia apparel: “I love my daughter, I love my son, I love my wife, I love the wilderness, and I love this hat”

The omni-channel Worn Wear program, part of which includes the Stories We Wear (SWW) blog, is an experiential marketing initiative of Patagonia, Inc. Customers are encouraged to take pride in the signs of wear on their apparel and to share their adventure stories through the SWW blog. Informed by previous research regarding consumer-object relations (Lastovicka & Sirianni, 2011) and attachment theory (Schifferstein & Zwartkruis-Pelgrim, 2008), this study sought to understand why authors of the SWW blog extend the lifespan of their garments. Our analysis of the SWW blog has enhanced understanding of consumer relationships with their garments and benefits businesses seeking to expand sustainability as part of their brand identity and to improve customer engagement. Findings include expanded knowledge of object consumer relations and consumerproduct attachment with implications for sustainability, brand love, and digital marketing

Microfoundations of dynamic capabilities: experiences of apparel product developers

The purpose of this paper was to explore apparel product developers’ experiences with microfoundations of dynamic capabilities while at work. A phenomenological qualitative approach was pursued to complete in-depth interviews and analyze the data. Apparel product developers were interviewed because literature supports that product development constitutes a dynamic capability. The findings of this study propose a conceptual framework that explains the experiences of apparel product developers with the microfoundations dynamic capabilities. The conceptual framework illustrates inhibitors, facilitators, and occurrences of the microfoundations for apparel product developers and can facilitate strategic and innovative decisions for firms and inform academic programmes. This study offers new insight into the microfoundations of dynamic capabilities from the perspectives and experiences of apparel product developers. It also proposes that non-managerial personnel can initiate and complete the microfoundations of dynamic capabilities: Sensing, seizing, and reconfiguring.This is an original manuscript of an article (Feori-Payne, M., McKinney, E., Microfoundations of dynamic capabilities: experiences of apparel product developers) published by Taylor & Francis in International Journal of Fashion Design, Technology and Education on May 5, 2022, available at: https://doi.org/10.1080/17543266.2022.2071467. Posted with permission

From Roberts' Subtraction Cutting and Dart Manipulation: Concepts for Patternmaking Theory

This exploratory design research focuses on Roberts' subtraction cutting technique and dart manipulation with the intention of adding to the knowledge of apparel patternmaking. Three concepts were explored: Subtraction cutting functioning like a dart; however, not visually looking like one, subtraction cutting can use different shapes, and the direction of the joined subtraction cutting shapes impacts the length and volume of a garment. The implications of these concepts, for manufacturing and pedagogy, are also shared.</p

Exploring sustainability and object attachment with Patagonia apparel: “I love my daughter, I love my son, I love my wife, I love the wilderness, and I love this hat”

The omni-channel Worn Wear program, part of which includes the Stories We Wear (SWW) blog, is an experiential marketing initiative of Patagonia, Inc. Customers are encouraged to take pride in the signs of wear on their apparel and to share their adventure stories through the SWW blog. Informed by previous research regarding consumer-object relations (Lastovicka & Sirianni, 2011) and attachment theory (Schifferstein & Zwartkruis-Pelgrim, 2008), this study sought to understand why authors of the SWW blog extend the lifespan of their garments. Our analysis of the SWW blog has enhanced understanding of consumer relationships with their garments and benefits businesses seeking to expand sustainability as part of their brand identity and to improve customer engagement. Findings include expanded knowledge of object consumer relations and consumerproduct attachment with implications for sustainability, brand love, and digital marketing.</p