The Strategy Blueprint - A Strategy Process Computer-Aided Design Tool

Strategy has always been a main concern of organizations because it dictates their direction, and therefore determines their success. Thus, organizations need to have adequate support to guide them through their strategy formulation process. The goal of this research is to develop a computer-based tool, known as ‘the Strategy Blueprint’, consisting of a combination of nine strategy techniques, which can help organizations define the most suitable strategy, based on the internal and external factors that influence their business. The research methodology we adopted is design science. To visualize the Strategy Blueprint tool, we use a spreadsheet-based implementation. Our first evaluation of the tool in real-life settings indicates that the tool is both useful and easy to use