The Effects of Denison's Model of Organizational Culture on Customer Relationship Management (CRM): Case Study of Ministry of Sports and Youth in Iran

The term "Customer Relationship Management" occupied a major place in recent studies in the field of sport because of the important role it appears to play in business competitions. The purpose of this study was to analyze the effects of Denison's model of organizational culture on customer relationship management in ministryof sports and youth in Iran. Data on organizational culture, dimensions of organizational culture (involvement, consistency, adaptability, and mission) and customer relationship management were gathered through two questionnaires that have been distributed among the employees of the department. Data analysis was performed using SPSS and Amos software. The analysis of the findings revealed that involvement (β=0.54) and consistency (β=0.22) had the highest and the least impact on organizational culture, respectively. On the other hand, the positive and significant effect of moderating role of organizational culture on customer relationship management was 99%. Therefore, it was concluded that organizational culture improves the overall performance of an organization and customer relationship management can be helpful to organize the existing customers based on their priority to the organization. Based on the findings, it is suggested that officials and administrators of the sports and youth departments should give their employees freedom to accept and perform their responsibilities. They are also supposed to set up standards of desirable performance in the organization, pay attention to the coordination of activities, and accept mistakes and consider them as opportunities for learning and acquiring skills

The Factors Affecting the Gender Equality in Iraqi Football Setting

This research aims to study the factors affecting gender equality in Iraqi football setting. The current research is based on a quantitative approach. The research population consisted of the employees of the football federation, players, and football coaches in Iraq. Based on Morgan's table, 384 people completed a researcher-developed questionnaire through random sampling. The content validity of the questionnaire was confirmed by eight professors of sports management. Convergent and divergent validity and composite reliability were checked and confirmed by the PLS software. Findings showed patriarchal culture, gender stereotypes, the variable of gender inequality in broadcasts, the biased performance of social media in gender equality, gender inequality in budgeting and financial support, the variable of public support for men's football, and inequality in accessing to sports facilities and equipment have significant effects on gender equality in Iraqi football setting. However, the findings reveal that family restrictions do not have significant effect on gender equality in Iraqi football setting

Effect of the Affective and Cognitive Benefits of Exercise in Instagram on Users' Physical Activity

The present research examined the effects of the affective and cognitive benefits of exercise in Instagram on users' physical activity through two consecutive studies. The results of the first study showed that the designed content provided sufficient cognitive and affective benefits. Similarly, the second study found that after adjusting the basic PA level, the affective and cognitive groups had more PA than the control group, and the cognitive group had more than the control group. Consecutively, 45.75% of subjects who were inactive were turned into active after one week of being taught of the benefits of exercise, with 71.43% in the affective group and 28.57% in the cognitive group. In terms of gender, 84.12% were women and 15.78% were men. As a result, visual exposure to sports participation might have led to an increase in positive feelings among users, especially women, which may have led to increased PA levels. The results of this study are useful for health professionals who are trying to communicate information about the benefits of exercise to their target audience based on a combination of evidence, gender, and PA level

The Effect of Brand Extension Strategy on Its Image: The Case of Majid Brand

This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling method and an infinite population formula were used as well as a five-option Likert questionnaire. Its reliability was measured at 0.71 by Cronbach's alpha coefficient. The Spearman ranking correlation coefficient test and structural equations model, available on SPSS and LISREL software packages, were used to analyze the data. The most important results of the study indicate that extension attitude affects brand image. Furthermore, initial brand communications and perceived fitness between the new product and other products (category fitness) or brand image (image fitness) can improve and affect consumer attitude