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2 research outputs found

PRODUCT ELIMINATION DECISIONS: A COMPARISON OF AMERICAN AND BRITISH MANUFACTURING FIRMS

Author: Business Week
Business Week
Daniel Wayne M
Faruk Tanyel
Hise Richard T.
Kotler Philip
Lambert Douglas M
Lambert Douglas M
Mark Andrew Mitchell
Ronald D. Taylor
Worthing Parker M
Publication venue: 'Emerald'
Publication date
Field of study

Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?

Author: AdReaction
Bagliano C.
Barnes S. B.
Bauer R. A.
Cheng K.
Elnora W. Stuart
Faruk Tanyel
Gao Y.
Geraci J. C.
Greyser S. A.
Haller T. F.
Hollander S. C.
Jan Griffin
Koss-Feder L.
Krugman H. E.
Lafayette J.
McKenzie R. B.
Mittal B.
Morton L. P.
Nakashima R.
National Center for Educational Statistics
Neuborne E.
Pitta D.
Ranchhod A.
Reisenwitz T. H.
Sass E.
Shavitt S.
Smith K. T.
Speck P. S.
Taylor W.
Thau R.
Van der Beemt A
Wolburg J. M.
Wolin L. D.
Yang K. C. C.
Zanot E.
Zanot E. J.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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