Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman

The title of this study is “Perception towards service quality and The Impact of Brand Image on Customers in Prudential BSN Takaful Berhad Melaka”. The first purpose of this study is to determine the level of brand image towards Prudential BSN Takaful Berhad Melaka. There are five independent variables involved in this study which are Tangible, Reliability, Responsiveness, Assurance and Empathy. In order to completing this study, the hypothesis was been constructed and focused on the objective to determine whether there has significant relationship between those independent variables with brand image. A total of 150 peoples have participated in this study as respondents. The methodology used for the study was primary data collection. For primary data, the researcher was used the method of questionnaire to obtained through the analyzing and interpret data of result. The reliability test, regression, frequency analysis, descriptive testing and Pearson’s correlation coefficient testing was used for data analysis. From correlation testing, the result shows that one of the independent variables which is responsiveness has a strong relationship with brand image. The relationship of brand image with other independent variables which are assurance and empathy are moderate relationship while tangible and reliability are weak relationship respectively. For hypothesis, there are clearly shown that all of the hypothesis including tangible, reliability, responsiveness, assurance and empathy are supported

Flow structure in modern cities: wind tunnel investigation

Natural ventilation dominates the heat dissipation and pollutant dispersion in modern cities. Investigations into the flow structure and urban heat island in the Kuala Lumpur City Centre (KLCC) have been conducted by a few researchers. However, these studies were mainly accomplished by means of computational fluid dynamics. The critical problem with computational analysis is the lack of verification. As such, in this research, experimental tools such as the wind tunnel, hotwire anemometry, Pitot tube, and pressure and temperature sensors were utilized. The aim was to assess the ventilation performance of different city models with a height-to-width ratio that was similar to that of the KLCC. Several steps had to be performed before starting the study, among these being the building of the model. A 6×6 array of uniform acrylic blocks (50×50×100 mm) were arranged in line at equal distances. Three arrangements, representing different building densities (35, 25 and 15 %), were examined in the current research. The freestream wind speed was fixed at 5 m/s. The flow was found to be comprised of vortical structures, and attained an energetic turbulence in the downstream of the building areas as compared to the free flow areas. This study suggests keeping the plane area ratio in high-rise building cities within a 15-25% range. The study is beneficial to town planners as the construction of more skyscrapers is being planned