17 research outputs found

    BE SOCIAL AND BE TUNED EVALUATE YOUR BRANDS IN ONLINE COMMUNITIES

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    Iodized Salt May Not Be Sufficient to Guarantee an Adequate Iodine Intake in Pregnant Women

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    Adequate iodine intake is of crucial importance in pregnancy to meet the thyroid hormone needs of both mother and fetus. In the present study, undertaken as a part of the surveillance actions following the introduction in Italy of a national salt iodination program in 2005, the iodine intake was investigated in 123 pregnant women and 49 control women living in the same area of central Italy. All the participants were screened for urinary iodine concentration (UIC), serum level of thyrotropin, free-thyroxine, free-triiodothyronine, and thyroid volume. Moreover, they were provided with a questionnaire on the use of iodine-containing salt or supplements. Control women had a median UIC of 102 μg/L, consistent with an iodine sufficiency, while in pregnant women the median UIC value was 108 μg/L, lower than the endorsed UIC of 150 μg/L. In addition, pregnant women showed a significantly increased median thyroid volume compared to controls. Interestingly, the median UIC did not differ between pregnant women not using iodine-containing salt or supplements and those regularly consuming iodized salt alone, while pregnant women with a daily intake of iodine-containing supplements had an adequate median UIC (168 μg/L). In conclusion, the data reported here showed that pregnant women and their fetuses are still exposed to the detrimental effects of iodine deficiency and that the consumption of iodine-containing supplements should be recommended in pregnancy

    Social engagement and consumer brand matching in the online communities: a comparison among ratios to drive branding strategies in virtual markets

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