36 research outputs found
Checklist of climbing plants in an Araucaria forest of Rio Grande do Sul State, Brazil
Precision and Normative Values of a New Computerized Chart for Contrast Sensitivity Testing
Contribution to the phytosociological survey of the primary forests in the NE of Rio Grande do Sul (Brazil)
Effects of ocean warming and lowered pH on algal growth and palatability to a grazing gastropod
Reproductive phenology and germination of Eleocharis laeviglumis R. Trevis. & Boldrini (Cyperaceae)
Humor in the elderly with dementia: Development and initial validation of a behavioral observation system
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
Many inside mainstream academic marketing judge the disciplineâs influence within the family of business disciplines (as well as in practice) to be in decline. Despite great research productivity, methodologies as sophisticated as any in the social sciences, and a large and rich literature, opinion and evidence suggest that academic marketing is the least influential of the mainstream academic business disciplines. Nevertheless, marketingâs decline is not inexorable. The purpose of this paper is to evaluate this perplexing situation by: (1) assembling and evaluating a number of expert opinions from within marketing; (2) exploring relations and patterns of influence among the leading academic journals in accounting, finance, management, and marketing and evaluating the position and influence of each field; (3) attempting to understand marketingâs problems; and (4) exploring avenues to move marketing back to its once prominent position among the business disciplines