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1 research outputs found
The Implications of Programmatic Advertising on the Business Model of TV Broadcasters
Author
A Bryman
A Osterwalder
+33 more
A Young
BC Klopfenstein
CC Markides
D Khajeheian
D Kosorin
E Giesen
F Campos-Freire
F Peters
FJ Perez-Latre
G Pohle
G Rowe
G Winslow
GP Hodgkinson
H Chesbrough
H Jenkins
Henrik Jensen
J Cappo
J Hedman
J Linder
JC Gonzalvez-Cabañas
JF Molina-Azorin
JFP Santos
JS Armstrong
KJ Sund
L Küng
M Bogers
M Ots
M Reuver de
M Sosna
PM Napoli
RG Picard
S Kaplan
SC Lambert
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2017
Field of study
Full text link
Crossref
Roskilde Universitet