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3 research outputs found

Grenzenloses Direktmarketing?

Author: A Gerardi
AG Deutsche Post
AG Deutsche Post
AG Deutsche Post
B Stone
D Bird
D Light
DE Schultz
Deutsche Post AG
Deutsche Post AG
DHL Global Mail
DM Szymanski
DMA
DMA
FEDMA
FEDMA
FEDMA
FEDMA
FEDMA
FEDMA
GA Fowler
GR Milne
H Dallmer
H Dallmer
H Holland
H Löffler
H Meffert
J Bruns
J Gerdes
KC Gehrt
L Yorgey
L Yorgey
LD Spiller
LD Spiller
LY Lester
LY Lester
LY Lester
LY Lester
LY Lester
LY Lester
LY Lester
M Lee
M Stone
M Topol
ML Roberts
MYA Rawwas
N Albers
o.V
R Batra
R Eisner
R Hengst
R Mehta
RT Iyer
RT Padmanabhan
S Durvasula
S Hornikel
S Soricello
SC Jain
Schweizerische Post
SH Akhter
SH Akhter
T Levitt
U Neumann
U Neumann
WJ McDonald
WJ McDonald
WJ McDonald
ZAW
Österreichische Post
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2005
Field of study

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Author: Blau Peter
Day George S.
DMA/WEFA
FEDMA
Hart Christopher W.
Hofstede Geert
Horn John L.
King Charles W.
Lagace Rosemary R.
O'Brien Louise
Parasuraman A.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Borderless direct marketing? Status quo, trends and outlook

Author: A. Gerardi
B. Stone
D. Bird
D. Light
D.E. Schultz
D.M. Szymanski
E. Anderson
FEDMA.
G.R. Milne
H. Dallmer
H. Holland
H. Löffler
H. Meffert
J. Bruns
J. Gerdes
J.R. Rosenfield
K.C. Gehrt
L.D. Spiller
L.D. Spiller
M. Lee
M. Stone
M. Topol
M.L. Roberts
M.Y.A. Rawwas
N. Albers
R. Batra
R. Elsner
R. Hengst
R. Mehta
R. Millar
R.T. Iyer
R.T. Padmanabhan
S. Durvasula
S. Hornikel
S. Soricello
S.C. Jain
S.H. Akhter
S.H. Akhter
T. Levitt
U. Neumann
U. Neumann
U. Neumann
W.J. McDonald
W.J. McDonald
W.J. McDonald
ZAW.
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2007
Field of study

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