Search CORE

39 research outputs found

Pretesting: before the rubber hits the road

Author: Pieters F.G.M.
Wedel M.
Publication venue: SAGE Publications Inc.
Publication date: 01/01/2007
Field of study

Proceedings - University of Groningen

University of Groningen

ARTS repository - University of Groningen

Dissertations of the University of Groningen

Informativeness of eye-movements for visual marketing

Author: Pieters F.G.M.
Wedel M.
Publication venue: Lawrence Erlbaum Associates
Publication date: 01/01/2007
Field of study

Proceedings - University of Groningen

University of Groningen

ARTS repository - University of Groningen

Dissertations of the University of Groningen

Attention capture and transfer by elements of advertisements

Author: Pieters F.G.M.
Wedel M.
Publication venue
Publication date: 01/01/2004
Field of study

Proceedings - University of Groningen

University of Groningen

ARTS repository - University of Groningen

Dissertations of the University of Groningen

Introduction to visual marketing

Author: Pieters F.G.M.
Wedel M.
Publication venue: Lawrence Erlbaum Associates
Publication date: 01/01/2007
Field of study

Proceedings - University of Groningen

University of Groningen

ARTS repository - University of Groningen

Dissertations of the University of Groningen

Meten is weten

Author: Leeflang P.S.H.
Pieters F.G.M.
Publication venue
Publication date: 01/01/1997
Field of study

University of Groningen

A review of eye-tracking applications in marketing

Author: Pieters F.G.M.
Wedel M.
Publication venue
Publication date: 01/01/2007
Field of study

Proceedings - University of Groningen

University of Groningen

ARTS repository - University of Groningen

Dissertations of the University of Groningen

Informativeness of eye-movements for visual marketing

Author: Pieters F.G.M.
Wedel M.
Publication venue: 'Informa UK Limited'
Publication date: 01/01/2007
Field of study

University of Groningen

core

core