Centre–surround inhibition is a general aspect of famous-person recognition: evidence from negative semantic priming from clearly visible primes

A Centre-Surround Attentional Mechanism was proposed by Carr and Dagenbach (1990) to account for their observations of negative semantic priming from hard-to-perceive primes. The mechanism cannot account for the observation of negative semantic priming when primes are clearly visible. Three experiments (n = 30, 46, and 30) used a familiarity decision to names of famous people preceded by prime names of the same or different occupation. Negative semantic priming was observed at 150 or 200ms SOA with positive priming at shorter (50ms) and longer (1000ms) SOA. Experiment 3 verified that the primes were easily recognisable in the priming task at a SOA that yielded negative semantic priming, which cannot be predicted by the original Centre-Surround mechanism. A modified version is proposed that explains transiently negative semantic priming by proposing that Centre-Surround inhibition is a normal, automatically invoked aspect of the semantic processing of visually-presented famous names

Cognitive style modulates semantic interference effects: evidence from field dependency

The so-called semantic interference effect is a delay in selecting an appropriate target word in a context where semantic neighbours are strongly activated. Semantic interference effect has been described to vary from one individual to another. These differences in the susceptibility to semantic interference may be due to either differences in the ability to engage in lexical-specific selection mechanisms or to differences in the ability to engage more general, top-down inhibition mechanisms which suppress unwanted responses based on task-demands. However, semantic interference may also be modulated by an individual’s disposition to separate relevant perceptual signals from noise, such as a field-independent (FI) or a field-dependent (FD) cognitive style. We investigated the relationship between semantic interference in picture naming and in an STM probe task and both the ability to inhibit responses top-down (measured through a Stroop task) and a FI/FD cognitive style measured through the embedded figures test (EFT). We found a significant relationship between semantic interference in picture naming and cognitive style—with semantic interference increasing as a function of the degree of field dependence—but no associations with the semantic probe and the Stroop task. Our results suggest that semantic interference can be modulated by cognitive style, but not by differences in the ability to engage top-down control mechanisms, at least as measured by the Stroop task