Marketing in SMEs: a '4Ps' self-branding model

Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a small business setting. Design/methodology/approach – A qualitative exploratory approach using semi-structured in-depth interviews amongst owner-managers of SMEs in the UK. Findings – SME marketing is effective in that it embraces some relevant concepts of traditional marketing, tailors activities to match its customers and adds its own unique attribute of self-branding as bestowed by the SME owner-manager. Research limitations/implications – The study was limited to the UK and to a small sample of SMEs and as such the findings are not necessarily generalisable. Originality/value – A “4Ps” model for SME self-branding is proposed, which encompasses the attributes of personal branding, (co)production, perseverance and practice

Physics case of the very high energy electron--proton collider, VHEeP

The possibility of a very high energy electron-proton (VHEeP) collider with a centre-of-mass energy of 9 TeV has been presented at previous workshops. These proceedings briefly summarise the VHEeP concept, which was recently published, and developments since then, as well as future directions. At the VHEeP collider, with a centre-of-mass energy 30 times greater than HERA, parton momentum fractions, $x$, down to about $10^{-8}$ are accessible for photon virtualities, $Q^2$, of 1 GeV$^2$. This extension in the kinematic range to low $x$ complements proposals for other electron-proton or electron-ion colliders.Comment: 6 pages, 2 figures, for proceedings of DIS 2017 worksho

Rotating gravity currents: small-scale and large-scale laboratory experiments and a geostrophic model

Laboratory experiments simulating gravity-driven coastal surface currents produced by estuarine fresh-water discharges into the ocean are discussed. The currents are generated inside a rotating tank filled with salt water by the continuous release of buoyant fresh water from a small source at the fluid surface. The height, the width and the length of the currents are studied as a function of the background rotation rate, the volumetric discharge rate and the density difference at the source. Two complementary experimental data sets are discussed and compared with each other. One set of experiments was carried out in a tank of diameter 1 m on a small-scale rotating turntable. The second set of experiments was conducted at the large-scale Coriolis Facility (LEGI, Grenoble) which has a tank of diameter 13 m. A simple geostrophic model predicting the current height, width and propagation velocity is developed. The experiments and the model are compared with each other in terms of a set of non-dimensional parameters identified in the theoretical analysis of the problem. These parameters enable the corresponding data of the large-scale and the small-scale experiments to be collapsed onto a single line. Good agreement between the model and the experiments is found

On Objective Measures of Rule Surprisingness

Most of the literature argues that surprisingness is an inherently subjective aspect of the discovered knowledge, which cannot be measured in objective terms. This paper departs from this view, and it has a twofold goal: (1) showing that it is indeed possible to define objective (rather than subjective) measures of discovered rule surprisingness; (2) proposing new ideas and methods for defining objective rule surprisingness measures

Waveform distortion in an FM/FM telemetry system

Waveform distortion in FM/FM telemetry syste