Politische Kommunikation beim Wahlkampf zum Europäischen Parlament 2014; Vergleich des Politischen Themenmanagements beim EU-Wahlkampf 2014 mit Politischem Themenmanagement beim Nationalratswahlkampf 2013 in Österreich

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(Social) Media and their Role in Public Discourse

The role of the mass media in political communication and more specifically agenda setting has changed significantly, not only since Donald Trump’s opposition to traditional mass media and preference for social media. The following article examines the role of the media in the formation of public opinion in liberal democracies. In particular, the paper explores a shift in the power of interpretation in the agenda setting process, for example, when journalists are questioned in their gatekeeper role. From Gatekeeper to Gatewatcher? This perceived threat to journalism is receiving attention in many places. Social media are the main drivers of this role change. Yet how are they changing public discourse and the role of mass media? The paper discusses these two core questions as well as the opportunities and risks for political discourse that the increasing use of social media entails.Wirtschaf

In: Peter Parycek, Noella Edelmann (Hrsg.), CeDEM13, Conference for E-Democracy and Open Governement, S. 479-483

Revised Edition, 22-24 May 2013Wirtschaf

On the Move: Patterns, Power, Politics

Our central argument was that EU think tanks’ evolution has resulted in an interconnected hybrid EU think tank sphere, built on a common need for access to the political elite, to financial resources, and to media attention. We substantiated our claim by taking a closer look at three dominant Brusselsbased EU think tanks. Hence we proved that their activities are driven by the logics of the market or more precisely the ‘art’ of responsiveness to political demand and the ability to sell ideas. In this struggle for economic survival a tendency for enhanced competition but also cooperation can be recognised in approaching the target audience. EU think tanks tend to please politicians and EU stakeholders by giving intellectual feed to pre-existing concepts. You hardly find any EU-sceptic think tanks around Brussels. Yet, without producing innovative ideas, they only act as a driving force behind already established political debate. We argued that meeting the challenges of 21st century requires updating think tanks’ logic from an obsolete “EU operating” system focused entirely on corporate and institutional elites to a future orientated “EU shaping” system that emphasises creative and innovative thinking beyond existing institutional and financial frameworks.Wirtschaf

Political storytelling in hybrid media systems – a perspective for Central and Eastern European Countries

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