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2 research outputs found
Die bedeutung der qualität elektronisch gewonnener daten für die individualisierte kundenkommunikation
Author
Andreas Mild
Christopher Dalley
+25 more
Christopher Lueg
Claude E. Shannon
Debra S. Ketchell
Debra Zahay
Don Peppers
Emily Frye
Evert Gummeson
Georg Fassot
Hans Robert Hansen
Horst Treiblmaier
Janet Ilieva
Jürgen Noll
Kim Bartel Sheehan
Nancy P. Melone
OECD
Paul F. Nunes
Paul Watzlawick
Philip Evans
Richard Y. Wang
Ryan Shannon
Simona Covel
Sonja Grabner-Kräuter
Thomas Redman
Varun Grover
William J. Doll
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Author
Blattberg Robert C.
Blattberg Robert C.
+25 more
Clancy Kevin J.
Copeland Tom
Dowling Grahame R.
Ehrbar Al
Fellman Michelle Wirth
Freund Rudolf J.
Gale Bradley T.
Greene William H.
Gummeson Evert
Heskett James L.
Hocking Ronald R.
Hogan John E.
Håkansson H.
Jackson Barbara B.
Johnson Michael D.
Kotler Philip
Massy William F.
McFadden Daniel S.
Press S. James
Reinartz Werner
Rust Roland T.
Rust Roland T.
Schultz Don E.
Storbacka Kaj
Vavra Terry G.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref