PREDICTING CROSS-GAMING PROPENSITY USING E-CHAID ANALYSIS

Cross-selling different types of games could provide an opportunity for casino operators to generate additional time and money spent on gaming from existing patrons. One way to identify the patrons who are likely to cross-play is mining individual players’ gaming data using predictive analytics. Hence, this study aims to predict casino patrons’ propensity to play both slots and table games, also known as cross-gaming, by applying a data-mining algorithm to patrons’ gaming data. The Exhaustive Chi-squared Automatic Interaction Detector (E-CHAID) method was employed to predict cross-gaming propensity. The E-CHAID models based on the gaming-related behavioral data produced actionable model accuracy rates for classifying cross-gamers and non-cross gamers along with the cross-gaming propensity scores for each patron. Using these scores, casino managers can accurately identify likely cross-gamers and develop a more targeted approach to market to them. Furthermore, the results of this study would enable casino managers to estimate incremental gaming revenues through cross-gaming. This, in turn, will assist them in spending marketing dollars more efficiently while maximizing gaming revenues

How We Can Apply AI, and Deep Learning to our HR Functional Transformation and Core Talent Processes?

[Excerpt] While organizations agree with the importance of AI, only 31% are ready to embrace or have already applied it to their HR process. There are varying levels of acceptance for AI across the HR function. Top areas of implementation are: recruiting and hiring (49%), HR strategy and employee management decisions (31%), analysis of workplace policies (24%), and automation of tasks previously performed by humans (22%)

Content Analysis of Acculturation Research in Counseling and Counseling Psychology: A 22-Year Review

The authors conducted a 22-year (1988–2009) content analysis of quantitative empirical research that included acculturation and/or enculturation as a study variable(s). A total of 138 studies in 134 articles were systematically evaluated from 5 major American Psychological Association and American Counseling Association journals in counseling and counseling psychology, including Journal of Counseling Psychology, The Counseling Psychologist, Journal of Counseling and Development, Journal of Multicultural Counseling and Development, and Cultural Diversity and Ethnic Minority Psychology. To guide the analysis, the authors conceptualized acculturation/enculturation as a “bilinear” (i.e., developing cultural orientations to both majority and ethnic cultures) and “multidimensional” (i.e., across multiple areas such as behaviors, values, identity, and knowledge) cultural socialization process that occurs in interaction with “social contexts” (e.g., home, school, work, West Coast, Midwest). Findings include the patterns and trends of acculturation/enculturation research in (a) conceptualization and use of acculturation/enculturation variable(s), (b) research designs (e.g., sample characteristics, instruments, data collection, and analysis methods), (c) content areas, and (d) changes in total publications and trends over time. Additionally, meta-analyses were conducted on the relationship of acculturation/enculturation and a few key variables of mental health, adjustment, and well-being. Major findings and directions for future research are discussed

Examining the Effects of Casino Promotions on Gaming Volumes

Casino operators employ a variety of promotions such as play incentives, retail gifts and invitational events to stimulate casino visits and gaming volumes. Despite the wide use of promotions, there have been very few studies that assess the effect of casino promotions on gaming. However, concern has grown among researchers and managers regarding the cost effectiveness and profitability of casino promotions. This paper proposes a model for examining the effects of casino promotions on gaming volumes. The proposed model can be used by casino managers to identify promotions that affect gaming volumes and to guide development of successful casino promotions

Disaster Relief Medicaid Evaluation Project

[Excerpt] This study is a retrospective evaluation of the enrollment processes and service delivery associated with DRM. It examines this unexpected experiment and assesses the outcomes. This report begins with an overview of the Medicaid/Family Health Plus program in September 2001, and is followed by a description of the challenges of, and responses to, the World Trade Center disaster. It then looks at how well the DRM process worked, how accessible needed services were for recipients, how costs compared to costs associated with those previously enrolled in the traditional Medicaid program, and how the different eligibility/verification procedures affected program integrity. Finally, in the section Background Information: Detailed History of Disaster Relief Medicaid, it presents a narrative timeline, detailing the decision steps by which DRM was implemented

Love and Shame: Transcultural Communication and Its Failure in Xiaolu Guo’s A Concise Chinese-English Dictionary for Lovers

This essay traces the transformation of Z in Xiaolu Guo’s A Concise Chinese-English Dictionary for Lovers from a naïve Chinese peasant girl with blind faith in love to a cosmopolitan subject disillusioned with love. Her disillusionment results from her transnational relationship and her failed effort in transcultural communication during her stay in London for a year. Driven by her desire for complete understanding of her lover, she puts all her efforts into learning English; ironically, as her English improves, their relationship deteriorates. This essay illuminates the reasons for the failed communication from two different but related perspectives. The first part of the essay, informed by Pierre Bourdieu’s theory on language and culture, locates the reason in Z’s incapability to act as an effective minister of her culture and her lover’s unwillingness to accept the arbitrariness of his culture and break out of its habitus. The second part of the essay, based on Silvan Tomkins’s theory of emotions, attempts to demonstrate how intimate feelings such as love and shame operate between the two lovers and how shame interrupts Z from communicating with her lover but also contributes to her newly acquired identity as Chinese in the global context