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5 research outputs found

Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

Author: Aaker D.A.
Baumgartner G.
Bhalla G.
Chay R.F.
Dornhoff R.
Farquhar P.H.
Festervand T.
Gaedeke R.
Hahn G.
Han CM.
Hays W.
Kaynak E.
Kraljic P.
Landor Associates
Olson J.
Richard Ettenson
Rosen B.
Tse D.
Zaltman G.
Publication venue: 'Emerald'
Publication date
Field of study

The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India

Author: Arun Kumar
Boon-Young Lee
David A Aaker
Deepesh Singh
G S Mort
Gopalkrishnan R Iyer
Grainne M Fitzsimons
Huai-Chi Chang
James B Faircloth
John S Hulland
M H Hsieh
Nikunj Daga
Rajiv Kumar Ranjan
Richard Ettenson
Robert A Peterson
Stephen J S Holden
T B Taylor
Publication venue: 'Elsevier BV'
Publication date: 01/01/2013
Field of study

The Role of Experience in Information use and Decision Making by Marketing Managers

Author: Abdolmohammadi Mohammed
Cochran William G.
Deshpande Rohit
Ettenson Richard T.
Gorry G. Anthony
Harmon Paul
Hayes-Roth Frederick
Hays William L.
Hogarth Robin
Hulbert James M.
Keen Peter G. W.
Larkin Jill H.
Newell Allen
Quelch John A.
Rangaswamy Arvind
Soelberg Peer
Theil Henri
Publication venue: 'SAGE Publications'
Publication date
Field of study

A Comparative Study on the BRICs Consumers’ selection of Korean Product

Author: Aaker Jennifer l.
Bilkey Warren J.
Chao Paul
Erickson G. M.
Ettenson Richard
Han C. M.
Han C. M.
Johansson J. K.
Li Zhan G.
Martin I. M.
Nagashima A.
Nagashima A.
Nebenzahl Israel D.
Peterson R. A.
Plummer Joseph T.
Samiee Saeed
Tes
Thorelli Hans B.
한충민
한충민
Publication venue: 'Institute of Global Affairs'
Publication date
Field of study

Value Implications of Corporate Branding in Mergers

Author: Agrawal
Alina Sorescu
Alina Sorescu
Allan C Eberhart
Andrew Ang
Avi Goldfarb
Bharadwaj
Casey Newmeyer
Cesar Zamudio
Charles J Corrado
Christian Homburg
Dan Horsky
David R Cox
Donald C Hambrick
Donald S Siegel
Eugene F Fama
Eugene Fama
Gielens
Gregor Andrade
G�nter J Hitsch
Helge Thorbjornsen
Isaac M. Dinner
Isabel Buil
J Mulherin
Jarrad Harford
Jeffrey M Wooldridge
Jeffrey M Wooldridge
Jeffrey S Harrison
Jonathan Knowles
Keisuke Hirano
Kent Daniel
Kusum L Ailawadi
Kyuhong Han
Laurence Capron
Laurence Capron
Lopo L Rego
Manuel Arellano
Marc Fischer
Mark Carhart
Mary E Barth
Matias Busso
Matt Bekier
Nabila Ahmed
Nader T Tavassoli
Natalie Mizik
P Healy
Patricia M Grambsch
Paul A Bottomley
Peter Rossi
Raghu Bommaraju
Richard Ettenson
Richard Roll
Robert A Peterson
S Bahadir
Sally A Becker
Sanjay Sood
Swaminathan
Swaminathan
Terence C Cheng
Tulin Erdem
V Srinivasan
Vithala R Rao
Zahra
Zixia Cao
Publication venue: 'Elsevier BV'
Publication date: 01/01/2011
Field of study

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