Principal component analysis in tourism marketing

The analysis methods of the interdependences are meant to give a meaning to a set of variables or to group variables in a certain way. This work includes analysis in principal components. In ACP (Analysis of Principal Components) I included nine variables. Starting from the nine variables I sought to identify three principal components (factors) that summarize most of the information held by these variables and simplify the process of interpretation of results. To achieve the ACP which is a multivariate analysis method of marketing data I worked with primary data collected through quantitative marketing research.correlation, factor, items (variable), variance.

DISCRIMINANT ANALYSIS IN MARKETING RESEARCH

This paper classifies among marketing researches aiming to study the influence that the following independent variables (explanatory) have: Estimating the expenses incurred in Centre Development Region, including country of residence and the variable "How many days have you planned to stay in this region?" on the construction of separate groups which form the dependent variables - the type of tourist (foreign, Romanian). Thus I shall analyse the explication of the different characteristics of the groups in terms of different attributes that members of these groups have with respect to the independent variables (explanatory). Questionnaires have been distributed to hotels in Brasov, Predeal, Poiana-Brasov, Sfântu Gheorghe, Covasna, Miercurea-Ciuc, Gheorgheni, Tusnad, Târgu-Mures, Sighisoara, Sibiu, Alba – Iulia and other localities that have linked this route. More than 2,000 questionnaires have been distributed. The quantitative research was conducted between 15.05.2009-17.10.2009.marketing research, dependent variable, independent variable, discriminant coefficient

IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES?

This paper ranks within the field of marketing research, being primarily aimed at identifying differences between the attitude of Romanian tourists as compared to that of foreign tourists with respect to hotel room arrangement - in which they were housed during their staying – respectively the assessment of culinary preparations of the location (the restaurant) where they most often served meals. This paper also presents those aspects they were satisfied with, they are not satisfied with and that the respondents would change or improve in the Centre Development Region. The quantitative marketing research took place in the Centre Development Region between 15.05.2009-17.10.2009. A total of 410 questionnaires have been included in this marketing research.attitude, research, variable, total variant

THE BIVARIATE ANALYSIS BETWEEN THE VARIABLES THAT DEFINE THE INVESTIGATED TOURIST POPULATION IN THE CENTER DEVELOPMENT REGION AND THE OTHER IMPORTANT TOURIST VARIABLES

In the marketing research the instances when we need to examine the relationship between two variables are frequent. Knowing the relationship between the two variables involves the use of tests that can be parametric and nonparametric. This paper includes the non-parametric tests used in the bivariate analysis. The used tests are: chi square test, the Mann-Whitney test, the Kolmogorov-Smirnov test. Besides these tests, this paper also includes measuring the association between nominal variables using the C contingency coefficient and Cramer's V coefficient and between two metric variables, using the Pearson’s linear correlation coefficient.variables, Chi square test, U test, Kolmogorov-Smirnov test, Cramer's V contingency coefficient, Pearson's linear correlation coefficient,

BRAND LOYALTY OF FEMALE CONSUMERS - STUDY CARRIED IN SFÂNTU GHEORGHE AND THE SURROUNDING AREAS

Today, the role of women in society has significantly changed, they work as men so they have their own income that they can spend as they wish and as necessary. We need to pay particular importance to consumer behaviour of female and as such it should be treated as a particular segment. This paper aims to study the simultaneous effects - based on data from quantitative marketing research – that the independent variables generate on the dependent variable. The variables introduced in the analysis of variance are: How often do you drink coffee /tea every day?, Age, Income, Last graduated school. We applied the hi square test we in order to analyze the links between two variables measured with nominal scale. The variables analyzed are: Do you always buy the some brand and The highest level of education achieved.analysis of hypothesis, brand, loyalty, behaviour, squared hi, ANOVA

OPINIONS ON THE IMPROVEMENT OF DOMESTIC AND INTERNATIONAL PROMOTION OF TOURIST OFFER FROM SAINT GEORGE

<span lang="EN-US">A very important factor and  with direct implications in the process of development of the existing tourism potential is the marketing activities related to the promotion of tourist offer both domestically and internationally. Knowledge from direct source of the opinions of managers and directors of the most important tourist locations providing tourism services - hotels and hostels - imposed the achievement of a qualitative marketing research. The qualitative research was conducted in Sfântu Gheorghe. This paper contains the vertical and horizontal analysis of the eight subjects interviewed. The qualitative marketing research aims at knowing the opinions of managers of hotels and hostels in Sfântu Gheorghe on their promotional activity over time in the future</span><span lang="EN-US">.</span

IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES?

This paper ranks within the field of marketing research, being primarily aimed at identifying differences between the attitude of Romanian tourists as compared to that of foreign tourists with respect to hotel room arrangement - in which they were housed during their staying – respectively the assessment of culinary preparations of the location (the restaurant) where they most often served meals. This paper also presents those aspects they were satisfied with, they are not satisfied with and that the respondents would change or improve in the Centre Development Region. The quantitative marketing research took place in the Centre Development Region between 15.05.2009-17.10.2009. A total of 410 questionnaires have been included in this marketing research

DISCRIMINANT ANALYSIS IN MARKETING RESEARCH

This paper classifies among marketing researches aiming to study the influence that the following independent variables (explanatory) have: "Estimating the expenses incurred in Centre Development Region, including country of residence" and the variable "How many days have you planned to stay in this region?" on the construction of separate groups which form the dependent variables - the type of tourist (foreign, Romanian). Thus I shall analyse the explication of the different characteristics of the groups in terms of different attributes that members of these groups have with respect to the independent variables (explanatory). Questionnaires have been distributed to hotels in Braşov, Predeal, Poiana-Braşov, Sfântu Gheorghe, Covasna, Miercurea-Ciuc, Gheorgheni, Tuşnad, Târgu-Mureş, Sighişoara, Sibiu, Alba – Iulia and other localities that have linked this route. More than 2,000 questionnaires have been distributed. The quantitative research was conducted between 15.05.2009-17.10.2009

UNEMPLOYMENT ISSUES IN BARAOLT REGION

Many methods of multivariate analysis are based on metric variables. In the case of questionnaire-based surveys qualitative data usually prevail, measured nominally or ordinal. This paper contains the discriminant analysis from data recorded from a sample of 100 respondents, with regard to: whether they have a job or not, number of family members and the importance of having a job according to the specialization graduated.variable, ANOVA, level of significance, the discriminant function, Wilks

MEAN AGE AT FIRST MARRIAGE: WHERE ARE WE HEADING TO?

The birth and life of people within a society has a direct impact on beliefs, values and behaviour. Core beliefs and values, such as faith in the institution of marriage, are transmitted from one generation to the next. It is considered that following the direct way from school to the register office belongs to the past. Based on scientific works, this paper identified which are the factors that had an impact on people's attitude towards the institution of marriage. Furthermore, in this paper a detailed analysis of the changes is presented regarding the variable `Mean Age at First Marriage of Women and Men`. In the process of collecting secondary data, for the analyzed variable, credible databases have been used which are known worldwide. According to the results the following can be stated: only in case of Europe and Asia there is a significant difference among the years included in the analysis (1990, 2000, 2010), related to the Mean Age at First Marriage variable; in Africa and America the included years in the analysis do not represent a significant influence regarding Mean Age at First Marriage variable. Following ANOVA analysis was observed that both in Europe and Asia, as well as across Africa and America, the "country" is an independent factor significantly influencing the evolution of the indicator Mean Age at First Marriage. The "Conclusions" highlight the role of marketing in terms of the analyzed theme