Crisis Communications in a Natural Agricultural Disaster

Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found that communicators should be prepared to develop a system to communicate about and accept donations, develop a network of organizations that can be supportive in a crisis situation, and let people be the subject of the messaging. The data also indicate that an undergraduate course in crisis communications would be beneficial

See You On TV: A Phenomenology of Careers on Extension Television in Oklahoma

Extension specialists are under increasing pressure to interact with audiences through emerging digital media including video. In an effort to understand how such interactions affect the careers of engaged specialists, this study seeks to explore the career effects on Extension subject-matter specialists that resulted from long-term, regular participation in an Extension television effort. Using Cultivation theory and source credibility as a lens, a qualitative phenomenology was conducted by interviewing individuals who have contributed to one such program on a weekly or bi-weekly program for multiple decades. Participants reported improved career effectiveness via increased credibility in face to face communications as well as enhanced communication when broadcast messages were seen as a continuation of in-person communications. Early career advancement was said to have resulted in spite of broadcast participation rather than as a result of participation, however, administrative attitudes toward broadcast have shifted in favor of such efforts

COVID-19 disinformation and political engagement among communities of color: The role of media literacy

Communities of color, suffering equity gaps and disproportionate COVID-19 effects, also must resist ongoing disinformation campaigns designed to impede their political influence. A representative, national survey (N=1264) of adults conducted June-July 2020 found that nonwhite respondents tended to report less COVID-19 knowledge, media literacy, and voting intent than white respondents, but more acceptance of COVID-19 disinformation and for risks associated with protesting for social justice. General media literacy skills are associated with COVID-19 knowledge and political engagement, while science media literacy is associated with less acceptance of COVID-19 disinformation. Media literacy skills appear important for empowering and informing communities of color