Toward a Holistic Agricultural Student Recruitment Model: A National Analysis of the Factors Affecting Students’ Decision to Pursue an Agricultural Related Degree

Currently, the agricultural industry struggles to fill positions with qualified agricultural workers. Therefore, it is critical to attract high caliber individuals to agricultural degree programs that are prepared to enter the workforce with the skills needed to navigate complex issues and problems. The purpose of this national study was to identify key factors that influence the recruitment of agriculture students at land-grant and non-land-grant universities. Using Chapman’s model of student success as our conceptual lens, we tested 66 factors identified in the literature as successful recruitment strategies for colleges of agriculture based on students’ personal characteristics as well as key external influences. We discovered statistically significant (p \u3c .05) differences existed based on students’ gender and race/ethnicity. To better operationalize the findings from this study for U.S. colleges of agriculture, we developed the agricultural student recruitment model (ASRM). The model visually represents the distinct but intersecting factors that most profoundly influence students’ academic degree decisions. Moving forward, we recommend colleges of agriculture use the ASRM as a tool to better resonate with populations that may lack representation in their degree programs and the state’s agricultural industry

Employability Skills and Trends in the Outdoor Power and Equipment Industry

The Power, Structural and Technical Systems (PST) Career Pathway is one of eight within the Agriculture, Food, and Natural Resources Career Cluster; this pathway provides the curriculum that includes outdoor power equipment content. The perceived workforce readiness and skills needed in this pathway and related future trends were analyzed for entry-level jobs within the outdoor power equipment industry. The respondents expressed concern with being able to find qualified entry-level employees. Respondents indicated that the major skill categories of interpersonal skills, communication skills, computer skills, character skills, technical competency, and their corresponding subskills, were important for entry-level employment. The respondents indicated shop experience and general work experience are important for career success, which are experiences that take place through school-based agricultural education. The areas with greatest impact on the future of the industry were equipment technology advancements, urbanization, environmental laws/policies, and the growth of technical education at the secondary and post-secondary level. Secondary agricultural educators and outdoor power equipment dealers should explore developing internships and other partnerships in order to better prepare students for entry-level positions within the outdoor power equipment industry