1 research outputs found
How Global are Global Brands? An Empirical Brand Equity Analysis
- Author
- A Chen
- A Lustgarten
- A Reppel
- A Yaprak
- A �zsomer
- Acnielsen
- Anon
- B Ataman
- B Yoo
- C A Bos
- C H Hui
- C V Dimofte
- Cesar J. Sepulveda
- D A Aaker
- D A Aaker
- D A Aaker
- D A Aaker
- D A Aaker
- D B Holt
- D B Yoffie
- D Jobber
- E M Olson
- Englisch Pons Praxisw�rterbuch
- F Nightingale
- F Palumbo
- F.-R Esch
- Frank Morelli
- G D Moss
- G Hofstede
- G S Low
- G Stern
- H F Kaiser
- H Riesenbeck
- H Schuman
- H Wang
- I D Nebenzahl
- Interbrand
- J Bullmore
- J Hennessy
- J Jung
- J K Johansson
- J L Aaker
- J M Jensen
- J N Sheth
- J.-N Kapferer
- J.-N Kapferer
- K L Keller
- K L Keller
- K Wiedemann
- L Heracleous
- Langenscheidt Redaktion
- Lena Fischer
- M Anderson
- M Bird
- M Crawford
- M De Mooij
- M De Mooij
- M De Mooij
- M H Hsieh
- M J Gannon
- M K Agarwal
- M M Mackay
- M R Solomon
- M Verma
- M Winchester
- M.-Y Lee
- M.-Y Lee
- N M Yasin
- N Wingfield
- Nadine Walter
- O Kunze
- P Herbig
- P Kotler
- P Trott
- R A Kerin
- R A Weitz
- R D Blackwell
- R M�der
- R Pappu
- R Porst
- R Wittman
- S Bedbury
- S Castelberry
- S Golle
- S Kim
- S Philkhana
- S Vaezi
- S Van Gelder
- S Vandermerwe
- T Cleff
- T Foscht
- T L Childers
- Thomas Cleff
- V A Seitz
- V Kumar
- W Werres
- Y Koubaa
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2010
- Field of study