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3 research outputs found
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
Author
Elmar I. Nubbemeyer
Garrett A. Johnson
+5Â more
Gluck M.
Lavrakas Paul J.
Lewis Randall
Manski Charles F.
Randall A. Lewis
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-Study of Ghost Ad Experiments
Author
A Bleier
A Goldfarb
+41Â more
A Goldfarb
A Lambrecht
B R Gordon
B Shapiro
D Coey
D J Macinnis
D Simester
D Vakratsas
D Zantedeschi
E K Strong
Elmar I Nubbemeyer
G A Johnson
G A Johnson
G W Imbens
Garrett A. Johnson
Google
J Huang
J.-P Dub�
K Kalyanam
L Lodish
L M Lodish
M Braun
M H Blair
M Nerlove
N I Bruce
N Sahni
N Sahni
P Dyson
P J Lavrakas
P R Hoban
R A Lewis
R A Lewis
R Briggs
R Lewis
R Sethuraman
Randall A. Lewis
T Blake
W Dai
Y Bart
Y Hu
Y Hu
Publication venue
'Elsevier BV'
Publication date
01/01/2015
Field of study
No full text
Crossref
Ghost Ads: A Revolution in Measuring Ad Effectiveness
Author
A Bleier
A E Tuchman
+46Â more
A Ghosh
A Goldfarb
A Hunter
A Lambrecht
A Shrivastava
Adroll
B Efron
B R Gordon
C Manski
D Coey
D Simester
E Bakshy
E Bakshy
Econsultancy
Elmar I Nubbemeyer
Facebook
G A Johnson
G A Johnson
G W Imbens
G W Imbens
Garrett A. Johnson
Google
J Barajas
J Q Candela
K Kalyanam
L Lodish
L Pricewaterhousecoopers
M Gluck
N S Sahni
N S Sahni
N Sahni
N Sahni
P J Lavrakas
P R Hoban
R A Lewis
R A Lewis
R A Lewis
R A Lewis
R Lewis
Randall A Lewis
Springer
T Blake
T Moriguchi
T Yildiz
Y Bart
Y Hu
Publication venue
'Elsevier BV'
Publication date
01/01/2015
Field of study
No full text
Crossref