“PERFORMANCE TREND” AND “PERFORMANCE CURRENT” RATINGS BY ECONOMIC VALUE ADDED (EVA)

The Economic Value Added (EVA) is an index of “durable development.” It was proposed by the Stern-Stewart Office and represents the true economic profit of companies. A company reports economic profit only if thereported accounting profit is higher than the opportunity cost of equity. The authors of the EVA model (Stern-Stewart) have also proposed the ways of restating the financial statements to get a “fair image” of the results, thuseliminating the “accounting distortions.”Based on the performance indexes calculated based on EVA and second-generation indexes relating toEVA, we calculated two types of rating: Rating Performance Current and Rating Performance Trend. The rating iscalculated by means of the percentiles technique and the results are split into 22 rating classes.The used database is Russell 3000

Morbiditatea copiilor de vârstă şcolară din mediul urban

A fost studiată starea de sănătate a copiilor din sectorul Centru, Chişinău, în baza examenelor medicale de bilanţ. Analiza indicilor morbidităţii copiilor, pe parcursul a 4 ani, în Republica Moldova, demonstrează o tendinţă de creştere. Analiza nivelului şi structurii morbidităţii elevilor ne arată că pe locul I, în structura prevalenţei şi incidenţei la elevi, se afl ă maladiile aparatului respirator, cărora le revine şi cota majoră, cu un nivel al prevalenţei înregistrat în anul 2006 de 217,5‰ şi al incidenţei de 187,9‰. Celelalte maladii s-au înregistrat într-o valoare semnifi cativ mai joasă. Astfel, pe locul II în această structură se plasează bolile ochiului şi ale anexelor sale cu un nivel al prevalenţei de 52,8‰ şi al incidenţei de 15,3‰. Cea mai frecventă cauză înregistrată printre aceste maladii este scăderea acuităţii vizuale, cu o prevalenţă de 35,4‰ şi incidenţă de 12,5‰. Pe locul III sunt clasate maladiile aparatului genito-urinar, cu un nivel al prevalenţei de 39,2‰ şi al incidenţei de 4,1‰

Botany and chemistry of Foeniculum vulgare var. Dulce mill. and Foeniculum vulgare var. Vulgare mill: A review

The Apiaceae family (Umbelliferae) comprises both vegetable and aromatic and medicinal species. Among the most used aromatic species from this family is Foeniculum vulgare Mill, which can be cultivated in various climatic conditions. Foeniculum vulgare ssp. vulgare Mill. can be cultivated using three varieties: Foeniculum vulgare var. azoricum Mill., also called bulbing fennel or Florence fennel, Foeniculum vulgare var. dulce Mill. with the common name of sweet fennel and Foeniculum vulgare var. vulgare Mill., this variety is known as bitter fennel due to the bitter aroma of the seeds.In this review were presented the results of various publications, reported between 1961 and 2019, on two varieties of fennel, var. dulce and var. vulgare. The publications were selected from the electronic library.Therefor in this article, various botany and chemistry differences between sweet fennel and bitter fennel have been presented

Positioning the Panifcom brand as a local agri-food producer through marketing strategies

With the change in the positioning strategy of the Panifcom brand, the brand's visibility and the company's financial capital increased. The new positioning places Panifcom among the Romanian local agri-food producers guided by local traditional values, based on the reinterpretation of the old traditions and recipes specific to Moldavia region, where the brand activates. This positioning has been achieved over the last few years through product offerings, distribution, sales, but also mainly through business promotion activity, including video ads, online marketing channels, events organised by the Panifcom brand, and key messages sent through various media promotion. The products offer and their distribution methods follow the company's orientation towards a strong position towards locally made products, capitalizing on the potential of agri-food products in the Moldavian region, products of a high quality nationally. The research’s results of how branding of domestic food products influenced Panifcom's financial capital reflects sales growth, with the company gaining turnover and profit over the past five years

The impact of online marketing campaigns implementation in the evolution of Kosarom company

The present paper centralizes the results of a research regarding the way that online marketing campaigns and communication through virtual channels influenced the interaction between the Kosarom studied company and its target audience, on one hand, and the increase of its financial figures and the whole brand notoriety, on the other hand. The authors aimed at demonstrating the importance of implementing online marketing campaigns, and that in the agri-food business, companies need to follow a long-term online marketing strategy based on target audience analysis, market trends, and the most suitable web platforms for delivering the key messages. In the research the authors have analyzed data from secondary sources, such as specific literature and they identified and studied the online entity of Kosarom company, its digital implemented campaigns through its website and the social networks and the reaction of the target audience to the company key messages. The studies have identified increases regarding the Kosarom online brand visibility after the emerge of its campaigns on the popular social networks. The increases were noted in therms of company revenue, the company having rises of the turnover and profit in the period following the implementantion of the online marketing campaigns

Aspects regarding the marketing strategies for small agri-food producers. A case study on "Legumele de acasă" Târgu Frumos

The agricultural sector is one of national importance, at present over 20% of the active population of Romania working in this economic branch. Although Romania has the largest number of agricultural holdings in the European Union, with 33.2% of their total number, only provides 3.4% of the standard production of the European Union. In Romania, only 1.5% of the total agricultural holdings are represented by large, industrialized and performing farms, being registered in total over 3.5 million subsistence and semi-subsistence farms. With 91.8% of the agricultural holdings with an area of less than 5 hectares, Romania faces a paradox: the smallest ratio between the number of agricultural holdings and production. Most agricultural holdings are facing problems in terms of capitalization of production, the lack of effective marketing strategies mirroring in the low income recorded. The purpose of this case study is to analyze how a small-scale agri-food local producer managed to implement effective marketing strategies that led to an increase in the income and profitability of the activity. The analyzed data highlighted a series of main marketing strategies that were implemented by ”Legumele de Acasă”, a small agri-food producer based in Târgu Frumos, Iași County, Romania. Leading to positive results, the main marketing strategies the unit implemented successfully are: Social Media Marketing, publicity through recommendations and Word of Mouth, differentiation from competition through products and distribution and the creation of a local community around its brand by participating at and organizing events aimed at attracting more customers and studying the habits of the target audience. Through these marketing strategies, the local agri-food producer ”Legumele de Acasă” has managed to attract and maintain a stable customer base that has gradually increased over time. A notable aspect that differentiated ”Legumele de Acasă” from other local producers, is that the budget required to implement these marketing strategies was low compared to big producers, most of the strategies being implemented by the producer itself, with minimal costs

The modification of food consumption behaviour under the influence of promotional actions

The consumption behaviour represents one of the main attractions of the marketing study area which sparks a lot of interest. Within the enterprise marketing mission, the food consumption behaviour is a particular sub-category, given the significant realignments of production and food consumption. The statistics from the last 10 years indicate a strongly ascending trend for all product categories. The hypothesis of the current research is that this increase is due mostly to the simultaneous increase in the number and intensity of promotional campaigns and actions, to which consumers respond with pro-comsumption favourable reactions. The analysis from this paper is performed for Romania with data from the period 2010-2020 by means of the following methods: observation, data analysis, processing and interpretation. The research results confirm the increase in food consumption under the influence of promotional actions, which does not always favourably support a stable, socio-economically healthy and sustainable market. An atypical situation, which invalidates the correlation hypothesis of an increased food consumption directly influenced by promotional actions, is that of fruit and vegetables consumption in Romania, products for which there is no consumption increase registered, at least compared to other products (meat, sugar products, tobacco, beer etc.), but also have not been observed significant promotional actions

The development and diversification of the rural economy by financing the tourism projects

By this paper we plan to reconsider the touristic values by multiple perspective - economic, social, ecological - given that at national level were implemented many projects in the tourism area, some of which are strategic and of very large amplitude, with significant impact on the economic development in the rural areas. To this end, we take into account the issue of the rural economy development through value awareness and highlighting the programs for financing the tourism projects in the last 10 years for the North-East Development Region. The research, theoretical-empirical, is based on thematic description, analysis and synthesis. It considers the basic indicators of the rural economy development for the analyzed region and it concludes about the progresses obtained towards the diversification of the rural economy and the tourism contribution to this progress. The main result of the paper is highlighted by a dashboard built on the basis of the indicators that allow the quantification of the progress obtained in the rural areas through the economic diversification determined by projects funded in tourism. A main conclusion of the study is that, undoubtedly, a tourism project is a notable determinant of the economic development, with multiplier effects beneficial to the rural environment where was implemented