Interpersonal Communication and its Peculiarities in the lexico-Semantic Field of “Politeness”

The article, basing on comparative approach, attempts to examine the politeness system of speech etiquette in Kazakh, Russian and English cultures. The article offers the results on social analysis of speech etiquette in the three languages. The analysis shows the differences and similarities of greeting, address and good-bye speech etiquette

Semantic Representatives of the Concept

In the article concept as one of the principle notions of cognitive linguistics is investigated. Considering concept as culture phenomenon, having language realization and ethnocultural peculiarities, the description of the concept “happiness” is presented. Lexical and semantic paradigm of the concept of happiness correlates with a great number of lexical and semantic variants. In the work semantic representatives of the concept of happiness, covering supreme spiritual values are revealed and semantic interpretation of their functioning in the Biblical discourse is given