A Systematic Review of Digital Transformation Literature (2013 – 2021) and the development of an overarching a-priori model to guide future research

In recent times, organizations purport to undergo unprecedented transformations owing to the adoption of digital technologies. Consequently, there has been a substantial effort in academia attempting to better understand the phenomenon of digital transformation in business organizations. However, a cumulative tradition of research on digital transformation, underpinned by a consolidated theoretical positioning, is compromised by the loosely defined constructs, confusion in terminology and lack of an overarching framework of its nomological net. This paper, therefore, features a systematic review of the assorted and fragmented literature on this notion of Digital Transformation by critically analysing 174 peer-reviewed journal articles published between 2013 and 2021, in over thirty leading academic outlets. The authors provide a consolidated nomological net of digital transformation by synthesizing themes and dominant theories apparent in existing digital transformation literature, which will be useful for future academic studies

Shooting ‘Yohani’ to Global Stardom: A Teaching Case of Social Media Strategy of a Top-10 YouTuber

This teaching case is about ‘Yohani’ – a Global YouTube sensation. Yohani’s song ‘Menike Mage Hithe’ reached the top hits of Amazon music and Spotify, eventually making its way to the YouTube Top-10 global charts in September 2021. Gathering in-depth insights from the executive staff behind her record label company and her creative company, this teaching case demonstrates (i) the role of social media strategy in contemporary businesses and entrepreneurs; (ii) social media hygiene factors that one must consider; (iii) how social media insights gained through analytics assisted in delivering a carefully orchestrated business strategy and (iv) how a combination of social media platforms was employed, considering a range of technological, geographical, financial and social factors. The case and its teaching notes are suitable for undergraduate and postgraduate students studying a contemporary information systems management course

Understanding the Theoretical Foundations of Digital Transformation Literature: A Systematic Review

The burgeoning adoption of digital technologies has allowed contemporary business organizations to endure groundbreaking transformations. As a result, academics have made considerable effort to infuse clarity and better understand the notion of digital transformation. Nonetheless, there is a paucity of a consolidated custom of digital transformation research and an overarching framework endorsed by theoretical foundations in extant literature. This study provides a state-of-art synthesis of the extant literature by systematically reviewing 183 peer-reviewed journal articles published in over thirty leading academic outlets and a comprehensive nomological net of digital transformation by paying close attention to salient theoretical foundations apparent in the extant literature, which will be useful for prospective academic studies