The Effects of Gender On The Adoption of Social Media: An Empirical Investigation

This study develops a research model to gain a deeper understanding on gender comparison relating to social media continuance/usage. The theoretical background for our research model is based on the diffusion of innovation and the technology acceptance models. We collected 290 datasets from college students that are enrolled in a large university located in North America. The statistical techniques to analyze our datasets are confirmatory factor analysis and structural equation modeling. The results of our data analysis show that females have stronger and significant perception of ease of use, compatibility, relative advantage, and risk when using social media compared to males. Also, our results show that males have a stronger perception of satisfaction and information quality when using social media compared to females

A Study of the Impact of Different Styles of Leadership on Project Quality Performance: An Empirical Analysis

Leadership is among the significant factors that affect project quality performance. There are different types of leadership styles . This paper examines the impact of different styles of leadership of project managers and how these styles affect project quality performance in the software industry. The author describes the topic background, the significance, and rationale of the study, the research objectives, the research questions and the statement of the problem. The literature review includes the appropriate scholarly citation that explains the existing relationship between the variables involved in the study. The research methodology which includes the sampling frame, sampling technique, representation of the target population, data collection instrument and data analysis and findings are also given. The paper is concluded by providing the most effective style of leadership for project managers and gives recommendations for further research. Our research has a lot of research and managerial implications

Online Retail Systems in Global COVID-19 Pandemic

The Covid-19 global pandemic has threatened the global economy; and pose serious daily challenges to companies, organizations, and firms worldwide. Our paper focuses on the adaptations to changes made by retailers through their online retail systems in response to the COVID-19 pandemic of 2020 & 2021. This study begins with the benefits of online retail then explaining the differences between thriving and failing businesses. These changes are derived from CDC recommendations and guidelines that drove businesses to implement new marketing and business techniques and resort to online sales. Also discussed are the challenges of online retail systems such as security and fraud, customer loyalty and trust, inventory management, and malfunctions of online retail infrastructure. These challenges lead our paper into the complications of any business which failed to adapt to the pandemic. Furthermore, we highlight implications for theory and research

The contributing factors of continuance usage of social media: An empirical analysis

The problem of leveraging social media for establishing and sustaining consistent policies, procedures and methods of online communication can be challenging for busy professionals. To address this issue and to contribute to the literature we develop our research model to gain a deeper upstanding of the factors that influence social media continuance usage. The theoretical background for our research model are technology acceptance model and diffusion of innovation. We collected our data from college students that are enrolled in a large public university located in North America. We analyze our data using confirmatory factor analysis and structural equation modeling. The results of our data analysis show that ease of use, usefulness, and satisfaction of social media have a positive and significant influence on social media continuance usage. Also, our results show that relative advantage, compatibility, information quality, and risk of social media have a positive influence on the usefulness of social media. We discussed the results implications for theory development and practice