PENGARUH BRAND EQUITY TERHADAP PROSES KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG

he purpose of this research is to know the influence of the brand equity towards buying decision process with Brand Equity variabels that consists of brand awareness, brand association, the perception of quality, and brand loyalty and buying decision process consists of an introduction, information retrieval, evaluation of alternatives, purchasing decisions, and conduct post purchase. This research was conducted in the World Trade Center (WTC) in Surabaya. The data used in this research is the result of the dissemination of the questionnaire amounted to 100 respondents which corresponds to the maximum likelihood estimation techniques where data for a minimum of 100. Methods used namely Structural Equation Modelling (SEM). This research resulted in a good model by doing the modification with good and the results of brand awareness is significant effect against the introduction of Requirements, Association Brand has no effect against the introduction of Needs, Quality Perception influential significantly to the introduction needs, brand loyalty has no effect against the introduction of the needs, the introduction of needs influential significantly to information retrieval, information search influential significantly to Alternative Evaluation, Alternative Evaluation significant effect against the decision of the purchase, Purchase decisions do not affect the behavior of the Post purchase

Perkembangan Kota Dan Dampaknya Terhadap Keberadaan Kampung Kuno Bernilai Historis Di Kota Surabaya

Penelitian ini berusaha untuk mengungkap mengenai dampak dari perkembangan kota terhadap keberadaan kampung-kampung kuno bemilai historis yang ada di kota Surabaya. Masalah yang diteliti meliputi: (1) Bagaimanakah arah perkembangan kota Surabaya dalam hUblmgannya dengan keberadaan kampung-kampung kunn yang bernilai historis tinggi; (2) kampung-kampung kuno mana saja yang masih ada di kOla Surabaya dan kampung-kampung man;;, saja yang sudah lenyap aklbat dari perkembangan kota: (30) Bagaimanakah strategi dan langkah-Iangkah yap.g harus ditempuh dalam rangka melestarikan keberadaan kampung-kampung kuno bemilai historis yang ada di kota Surabaya ini. Tujuan dari penelitian ini adaJah untuk memahami arah perkembangan kota Surabaya dalam hubungannya dengan keberadaan kampung-kampung kuno yang bernilai his[oris, serra berusaha mencari solus! mengenai bagaimap.a cara untu.k meiestarikan kampungkampung kuno tersebut. Penelitian yang bersifat deskriptif-kualitatif ini mengambil lokasi di kota Surabaya. Data diambil melalui tiga cara: (1) dengan survei langsung ke lokasi penelitian, (20 dengan wawancara kepada responden secam bebas dan mendalam, (3) dengan studi kepustakaan. Setelah semua data dikumpulkan kemudian diseleksi dan dianalisis menggunakan teoriteon yang relevan. Hasil penelitian selanjutnya diajukan dalam bentuk essay. Oari hasil temuan dan analisi data dapat disimpulkan : (1) Oalam memahami keberadaan kampung -kampung kuno yang ada di kota Surabaya pada masa kerajaan tidak dapat lepas dari pemahaman konsep tata kota yang berlaku di Jawa yang berpandangan kosmos (cosmic stale). (2) Kampung-kampung yang ada di kota Surabaya pada masa kerajaan dapat dikelompokkan menjadi beberapa kelompok sesuai dengan lokasinya terhadap kedudukan kraton. Yaitu: kampung yang ada disekitar pusat kraton, kampung yang berada di daerah barat yang berhubungar. dengan kejiwaan dan kesakralan, kampungkampung yang berada di daerah timur yang berhubungan dengan keduniawian, dan kampung-kampung yang terletak di daerah-daerah yang khusus. (3) Masing-masing kampung memiliki legenda yang berkembang dan diyakini oleh warga di dalam kampung tersebut. (4) Pada masa kekuasaan Hindia Belanda kampung-kampung di Surabaya dapat dibagi menjadi dua , yaitu kampung-kampung tempat tinggal penduduk asli dan kampung-kampung tempat tinggal orang asing. {5) Peranan kampung yang ada di kota surabaya dalam peIjuangan bangsa sangatIah besar (6) Perkembangan kota yang demikian eepat untuk menjadi kota metropolis telah banyak menggusur kampungkampung kuno bersejarah yang seharusnya dilestarikan. Berdasarkan dari hasil penel itian maka disarankan untuk melestarikan keberadaan kampung-kampung kuno yang bemilai historis, Pemda seeepatnya harus mengadakan penelitian untuk menetapkan kampung-kampung kuno bemilai historis yang dijadikan sebagai situs eagar budaya. Langkah tersebut harus ditindakl anj uti dengan Surat Keputusan yang mengatur pelestarian kampung-kampung kuno bersejarah sebagai situs eagar budaya. Selain itu bag] pihak pengusaha hendaknya harus memiliki kesadaran tinggi untuk melestarikan peninggalan budaya bangsa yang diantaranya berupa situs katriJ>ung-kampung kuno bersejarah, sehingga tidak seenaknya menggusur kampungkampung tersebut

Investigating employee performance in higher education: The role of satisfaction and commitment

The rapid transformation of education requires performance and innovation. This study aimed to examine the interconnectedness between organizational commitment (OC), job satisfaction (JS), and employee performance (EP) in higher education in Indonesia. EP is measured by how well you handle critical emergencies, how well you solve creative problems, how well you manage work stress, how well you handle uncertain and unpredictable work situations, and how well you adapt to other people. OC is measured by the strong desire to be an employee, the desire to work hard, acceptance of organizational values, acceptance of organizational goals, and work loyalty. JS is measured by the work itself, wages, promotion opportunities, supervision, and colleagues. The population in this study were all 150 employees of the Archive Bureau in Educational Colleges in Indonesia. In this study, researchers used the saturated sampling method as the basis for sampling, where all 150 members of the population were used as samples. A deeper comprehension of the connections between the variables was achieved by quantitatively applying structural equation modeling based on AMOS 21. The findings indicate that organizational commitment and job satisfaction positively influence employee performance in higher education in Indonesia. Indeed, job satisfaction among employees can enhance their performance. This study helps organizations perform better during COVID-19, particularly in higher education. The researcher suggests that additional researchers conduct larger-scale research on improving performance in areas like innovation and productive behavior

Sistem Penyiraman Secara Otomatis dan Notifikasi Penyiraman Pada Bunga Mawar Menggunakan Metode Fuzzy Logic

Roses are plants that can be cultivated in Indonesia in everyday life. This makes some people choose to plant their own rose plants. The activities carried out by farmers every day are watering and caring for the plants so that they can grow and produce quality roses. In this research, the author created an automatic watering time control system as a tool that can help farmers carry out watering that was previously done manually, and farmers can monitor it via Telegram. This system uses two sensors, namely a soil moisture sensor and a temperature sensor which is used to detect soil moisture and air temperature in rose plants. The method in this research uses the fuzzy logic method which is used to calculate the duration of watering according to plant needs. From the experimental results, it was found that rose plants that used the fuzzy method of watering had better growth (20%) than manual watering

The Changes of Physic and Chemical Characteristics on Vertisol that Application of Kinds of Organic Matter and Sands

Vertisol has a clay texture, high micropores, and high water and nutrient absorption ability. The high water content of vertisols causes the air to decrease, thus inhibiting root development. Stretching of the vertisol structure is expected to increase soil porosity, reduce ion and water absorption. This study and aims to examine the effectiveness of the combination of organic matter and percent sand on porosity and nutrient availability. The study was arranged according to a factorial Completely Randomized Design (CRD) which was repeated 3 times. The first factor is 7 types of organic matter (control, humic acid, biochar, humin, compost + manure, water hyacinth + manure. The second factor is the percentage of sand: 0%, 20%, and 40%. The application doses are respectively each treatment: humic acid and humin 20kg/ha, biochar 1 ton/ha, compost+manure fertilizer 15 tons/ha. Changes in soil chemical characteristics were evaluated against pH, C-org , P-available, while changes soil physich characteristics were evaluated against BI, BJ, and soil porosity. The results showed that the combination of organic matter and percent sand could improve the physical and chemical characteristics of the soil. BI, BJ and soil porosity increased with the addition of sand. The organic matter which was significantly correlated with positive improvement of soil properties was humic acid, humin, biochar, compost, and manure, with the best percentage of sand at 20%