9 research outputs found

    Applying the Consumer Decision Model to Enforce Minimum Age Tobacco Purchasing Laws

    Get PDF
    This paper describes how the consumer decision-making model can be applied to store clerks faced with determining which customers should be carded for the purchase of tobacco products. Assuming that this task induces a vigilant (high involvement) decision state, clerks (N=256) rated four combined shopper-product profiles and assessed the likelihood that the shopper would be asked to provide identification. Results indicated that both age-related facial qualities and the gender of the customer contributed to the decision to request identification. The managerial implications and utility of the consumer decision model for enhancing compliance with minimum age purchasing laws are considered

    Sex of respondent and credit attitudes as predictors of credit card use and debt payment

    No full text
    Researchers have suggested there may be sex differences in attitudes towards credit card possession and use. Undergraduates, 41 men and 41 women, completed a survey regarding their attitudes towards credit, credit card use, and repayment. Analysis indicated sex played a significant moderating role between number of credit cards used and the importance of paying off monthly balances. Women possessed more credit cards than men and engaged in more frequent shopping. Number of credit cards increased with paying off of monthly balances. Data are discussed in terms of the importance of managing credit card debt in an increasingly cashless society. © Psychological Reports 2006

    Electronic Funds Transfer Systems: An Empirical Analysis Of User Interests

    No full text
    Electronic Funds Transferring Systems have imposed a new dimension on bank marketing decision makers.  An industry-wide trend toward greater automation in bank operating systems has not been as favorable received by consumers as first anticipated.  Thus, as a first step toward improved decision making in the banking industry, the bank marketing function must be considered.  A large innovating Midwestern consumer bank became the first in a 70 mile radius to implement a 24-Hour EFTS service.  A total of 1728 users of this EFTS service provided the basis for this research – to further explore consumer transaction interests and values attached to select service attributes
    corecore