11 research outputs found
Challenges of FAW-Toyota in the China automobile industry
53 p.China is determined to develop its automobile industry into a "pillar" for the national economy and become the world's leading automobile making country by 2010. The purpose of this case study is to provide an insight into the challenges faced by the joint venture between the local enterprise First Auto Works and the world-renowned automobile manufacturer Toyota Motors Corporation in Chengdu, Sichuan Province, China.Master of Business Administratio