УСИЛИЕ БЫТЬ ЖУРНАЛИСТОМ: НАЧАЛО ТВОРЧЕСКОЙ МАСТЕРСКОЙ

The author of the article makes an attempt to substantiate and describe the methodological algorithms of the author’s course “Fundamentals of the Creative Activity of a Journalist” presenting a conceptual model of a creative workshop which purpose is to form students’ professional skills through finding and learning their own experience, through self-knowledge and reflection, without broadcasting ready-made solutions and case studies. Thereby, the author focuses on the relevance of the value-semantic, culturological approach to the profession of a TV journalist. The article is devoted to the initial phase of trainingfirst-year students - the first stage of the innovative course “Fundamentals of the Creative Activity of a Journalist” which has been read for several years in the RUDNUniversity (TV Broadcasting Department, Philological Faculty).В данной статье сделана попытка обосновать и описать методологические приемы авторского курса «Основы творческой деятельности журналиста (ОТДЖ)». Представлена концептуальная модель творческой мастерской, цель которой сформировать у учащихся профессиональные навыки через обретение и познание собственного опыта, через самопознание и рефлексию, без трансляции готовых решений и разбора кейсов. Автор, таким образом, заостряет внимание на актуальности ценностно-смыслового, культурологического подхода к профессии телевизионного журналиста. Статья посвящена началу работы со студентами-первокурсниками - первому этапу инновационного курса ОТДЖ, который несколько лет читается в РУДН (отделение «Телевидение» филологического факультета)

Regional marketing as a tool to overcome the digital divide in the Krasnodar Region

The article examines the state of digital divide in the Krasnodar Region in advanced and lagging cities. The authors have selected the most relevant areas where the introduction of digital technologies is of the first priority: state and municipal administration, the banking sector, the personnel market and others. The problems of their digitalization are identified. Recommendations for the use of regional marketing as a tool to overcome the digital divide have been developed. Regional administrations, business leaders and opinion leaders shall develop digital demand, form the population’s skills and competencies in the effective use of the Internet, improve the quality of human capital and a creative innovative environment, primarily by promoting existing projects, courses, various training programs to improve digital literacy, digitalization of business structures, increase the demand for infocommunication technologies. Digital technologies have become a significant factor in the overall perceived quality of the urban environment. They are becoming one of the key instruments for the competition of cities and regions on the national and global markets of human capital, helping to attract, develop and retain successful, ambitious, innovative people, those who are able to give a new impetus to regional socio-economic development