Doing Machismo: Legitimating speech acts as a selection discourse

This article explores the relationship between machismo and implicit power processes at a conceptual and empirical level. Implicit power processes are the taken-for-granted ways in which organizational members reproduce sexual divisions in their organizations. The empirical data are derived from the Argentine auto components industry. This is a male-dominated industry and machismo was used to explain and justify selection decisions that favoured men. Machismo is intrinsically linked to masculinity and power and should be defined as a set of hegemonic masculinities. Machismo represents four images of the dominant ideal of manhood in the Argentine society. These images are the authoritarian image, the breadwinner image, the virility image and the chivalry image. Machismo can then be studied as a discourse on masculinity that, when translated into particular selection discourses, implicitly leads to the exclusion of women from this industry. Machismo and implicit power processes are thus intertwined; both sexes routinely reproduce the male standard. In order to show how discourses on masculinity implicitly shape selection processes, this article presents a typology. The typology consists of four types, the power of natural differences, the power of denial, pastoral or caring power, and the power of the male standard. The typology serves as an analytical tool to reveal the intertwining of machismo and implicit power processes at the shop floors of Argentine auto components firms. © Blackwell Publishing Ltd 2005