2 research outputs found
General alliance experience, uncertainty, and marketing alliance governance mode choice
- Author
- A Buvik
- A Delios
- A Goerzen
- A Madhok
- A Madhok
- A Parkhe
- A Rindfleisch
- A Rindfleisch
- A Rindfleisch
- B Kogut
- B Kogut
- B Kogut
- BB Schlegelmilch
- BJ Bronnenberg
- BL Simonin
- BN Anand
- CJ Lambe
- CM Beckman
- D Ford
- D Mitra
- DC Mowery
- DK Tse
- E Anderson
- E Fang
- E Sividas
- G Hofstede
- GL Frazier
- GS Day
- H Hoang
- H Zhao
- J Bamford
- JB Barney
- JB Barney
- JB Heide
- JC Ginarte
- JD Thompson
- JE Oxley
- JG Combs
- JG Combs
- JH Dyer
- JJ Reuer
- JL Johnson
- KH Wathne
- KM Eisenhardt
- L Capron
- L Poppo
- MB Houston
- MG Colombo
- MJ Leiblein
- MK Erramilli
- MK Erramilli
- N Argyres
- Ning Li
- OC Walker Jr
- OE Williamson
- OE Williamson
- PM Doney
- R Adner
- R Grewal
- R Gulati
- R Gulati
- R Gulati
- R McDonald
- RC Sampson
- RF Lusch
- Richard Staelin
- RL Stump
- RM Morgan
- RP Varadarajan
- RS Achrol
- RS Achrol
- RT Rapp
- RW Ruekert
- S Klein
- S Samiee
- S White
- S Wuyts
- SH Park
- TB Folta
- TK Das
- VA Zeithaml
- William Boulding
- WW Keep
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Working with Rivals: The Impact of Competitor Alliances on Financial Performance
- Author
- Ahuja Gautam
- Aiken Leona
- Amaldoss Wilfred
- Anderson James C
- Anterasian Cathy
- Aric Rindfleisch
- Armstrong Scott
- Armstrong Scott
- Atuahene-Gima Kwaku
- Barney Jay B
- Benson J.K
- Brandenberger Adam M
- Bucklin Louis
- Buzzell Robert D
- Calabrese Tony
- Campbell Donald
- Campbell Donald
- Conner Kathleen R
- Das Somnath
- Das T.K
- David K Tse
- Day George
- Day George
- Day George
- Deshpandé Rohit
- Dickson Peter Reid
- Dyer Jeffrey H
- Fornell Claes
- Gatignon Hubert
- Grayson Kent
- Grindley P
- Hagedoorn John
- Hagel John
- Hamel Gary
- Heide Jan B
- Jacobson Robert
- Jap Sandy
- Jaworski Bernard J
- Jaworski Bernard J
- Kohli Ajay K
- Kohn Alfie
- Kotler Philip
- Lado Augustin A
- Li Tiger
- Luo Xueming
- Maltz Elliot
- McAfee R. Preston
- Mizik Natalie
- Moorman Christine
- Narver John C
- Penrose Edith T
- Porter Michael
- Prahalad C.K
- Rindfleisch Aric
- Rindfleisch Aric
- Roberts Bill
- Ross Stephen
- Rust Roland
- Schakenraad Jos
- Schumpeter Joseph A
- Selnes Fred
- Sheth Jagdish N
- Silverman Brian
- Sinkula James
- Sividas Eugene
- Slater Stanley F
- Slotegraaf Rebecca J
- Strahan Robert
- Teger Allan
- Tsai Wenping
- Williamson Oliver E
- Wu Yuhong
- Xueming Luo
- Zeng Ming
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study