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1 research outputs found
Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
Author
A Coughlan
A Kohli
+38Â more
AD Schocker
B Ross
Brian P Brown
C Kessler
CJ Simmons
D Aaker
D Flint
D Flint
DF Davis
DI Gilliland
E Shwalm
EC Hirschman
F Farrelly
F Webster Jr
G Armstrong
G Hankinson
GT Gundlach
J Jacoby
J Mello
J Pfeffer
JB Heide
Jodie L Ferguson
JW Chesebro
K Bawa
K Crowston
K Keller
K Willis
L Buchanan
L Thomassen
MB Miles
MS Glynn
N Rubio
P Ring
R Chimhundu
RL Steiner
RW Belk
S Fournier
SD Jap
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
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