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3 research outputs found

L’impact du parrainage sportif sur le public interne des PME parrains

Author: Jouny Julien
Rivier E.
Walliser Björn
Publication venue: HAL CCSD
Publication date: 14/05/2014
Field of study

International audienc

L’impact du parrainage sportif sur le public interne des PME parrains

Author: Jouny Julien
Rivier E.
Walliser Björn
Publication venue: HAL CCSD
Publication date: 14/05/2014
Field of study

International audienc

HAL Université de Tours

Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability

Author: A Abouzeedan
A Arora
A Gautam
A Illiyan
A Krystallis
A Kumar
A Rindell
A Rosenbloom
B Narayan
BM Khan
C Burmann
C Crisan
C Fornell
C Manara
C Page
C Veloutsou
D Chadee
D Rajagopal
DA Aaker
DM Jain
DW Vorhies
E Jouny-Rivier
EM Lennartz
F Li
F Pecot
G Day
G Hollinshead
GA Churchill
GV Vijayasri
H Cha
H Chahal
H Mitsuyama
H Zameer
HD Yan
HS Ryu
I Alam
J Hair
J Kuhn
JBE Steenkamp
JC Nunnally
JL Zaichkowsky
JW Lee
K Ray
K Wang
KL Keller
L Kathpalia
L Wood
LT Wright
M Dampérat
M Fetscherin
M Hall
M Jaura
M Punniyamoorty
M Sagar
M Urde
M Yadav
MDGMC Almeida
MF Naim
MJ Baker
MK Tiwari
MS Garver
MS Glynn
MÁ Alcaide
N Singh
NM Agrawal
NN Ho-Dac
O Cottan-Nir
P Aydalot
P Bhawsar
P François
P Kotler
P Punyatoya
P Rao
P Upadhyay
PDD Dominic
R Batra
R Heeks
R Mahanti
R Nanda
R Saroha
RC MacCallum
RF DeVellis
RF Maruca
RK Srivastava
RK Srivastava
RL Oliver
RN Sinclair
S Gupta
S Joshi
S Khan
S Krishna
S Tavassoli
T Khanna
T Kollmann
T Vukasovic
T Wiele
V Davvetas
W Lassar
Y Wang
Z Deli-Gray
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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