1 research outputs found
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
- Author
- A Ahuvia
- A Rindfleisch
- AF Hayes
- AL Nichols
- AM Fionda
- B Dubois
- B Godey
- BA Carroll
- C Fornell
- C Fuchs
- C Tynan
- C-M Albrecht
- D Kahneman
- E Diener
- E Izberg-Bilgin
- EM Oberecker
- EM Oberecker
- F Fujita
- F Vigneron
- G Aiello
- G Balabanis
- G Balabanis
- G Christodoulides
- G Li
- G Loewenstein
- H Gao
- H Leventhal
- H Moon
- Ä°E ErdoÄŸmuÅŸ
- J Agrawal
- J Cohen
- J Hwang
- J-C Usunier
- J-L Chandon
- JK Eastman
- JM Conway
- JR Rossiter
- JR Rossiter
- K-P Wiedmann
- KD Martin
- KJ Preacher
- L Bergkvist
- L Bergkvist
- L Bergkvist
- L Hamzaoui-Essoussi
- L Hudders
- M Beverland
- M Fetscherin
- M Lee
- M Sarstedt
- M Thomson
- Michael S. Minor
- MV Thakor
- MV Thakor
- N Albert
- N Albert
- N Koschate-Fischer
- NM Yasin
- P Chao
- P Magnusson
- P Rauschnabel
- P Shukla
- P Shukla
- PA Vlachos
- PM Podsakoff
- PM Podsakoff
- R Batra
- R Batra
- R Pieters
- R Pozharliev
- RB Zajonc
- Reto Felix
- RG Netemeyer
- RJ Brodie
- RJ Kent
- RS Lazarus
- S Fournier
- S Giovannini
- S Nandan
- S Ulver
- Shir-Way Siew
- SM Noble
- SM Smith
- TA Shimp
- WA Kamakura
- WJ Bilkey
- YJ Han
- ZS Johnson
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study