A model for establishing and developing relationships with visitors of the Kopački rit Nature Park based on mobile technologies

Kopački rit as a nature park is a great tourist attractor in northeastern Croatia. Its flora and fauna used to attract people for economic reasons, whereas today people mostly visit it for educational and tourism purposes. Visitor loyalty is increasingly important in tourism development today. One-time visitors cannot be the basis of tourist demand. Such guests often visit a particular destination motivated by global political trends, and not by the need to visit the destination itself. For example, the increased number of guests in Croatia in the past few years is a result of political events in Greece and North Africa. Once the political situation in their primary choice is stabilised, such guests will be lost. Therefore, among many guests of Kopački rit one must recognise those, for whom it was their primary destination, and establish a relationship with them. To achieve a targeted tourist offer, the Nature Park must implement relationship marketing by means of Customer Relationship Management (CRM). The aim of this research is to explore and define an optimum model of the CRM system that would offer a long-term solution to the problem of customer relationship development with visitors to Kopački rit. The research will be carried out deductively, and the methods used to realize the research aim are to be systematic analysis, causal reasoning, descriptive modelling, and logical experiment. The result is a framework model of a marketing database and a descriptive conceptual model of the CRM system for Kopački rit, both of which will use the potentials of mobile and information and communication technologies. <p

Influence of Digital Media and Knowledge Management on The Effectiveness of Management Within More Efficacy in Acceptance of Changes in Legislative Framework

The beginning of the new millennia introduces big change within growth of dynamics and amount of business, caused by new technologies and media development. These evolutional changes and growth of business dynamics result in an increase of demand towards the management, not only in precision, but also in velocity of making decisions. Manager has a professional obligation to keep a record of all market related information, internal and external. Apart from that, contemporary management becomes more and more aware of the necessity to accept information from non-economic environment, including legal framework, government policies, as well as political and social circumstances of doing business. Furthermore, considering the extent of business, management often needs to understand not only domestic political and social circumstances, but foreign as well. However, the problem also lies in a dynamic legislative framework, inclined to frequent amendments changes, such as the one in The Republic of Croatia. Considering these assumptions, it is important to investigate how much and in what way constant legislative changes affect the management in Croatia. It is important to consider the time needed for decision-making and how and to what extent could digital media provide support in accepting these changes in a manner, which has both quality and velocity, especially related to the aspect of quality knowledge organization within the Knowledge Management

A MODEL WITH STORAGE LIMITATION AND SIMULATED DEMAND AS FRESH MEAT INVENTORY MANAGEMENT SUPPORT

An important aspect of retail outlets which offer different kinds of fresh meat is the careful planning of inventory. In this context, inventory management includes ensuring the required quantity of meat, storing it in an adequate way, and also minimizing the setup cost, holding cost, shortage cost and possible losses that might occur if the goods remain unsold. By devising and applying appropriate models companies can significantly improve their decision making connected to harmonizing the demand and different inventory costs. This paper presents an inventory model with limited storage space, characterized by the estimate of meat demand based on simulated values generated by computer from beta distribution. If the determined quantities exceed the available storage space, the Lagrange multiplier which allows for simultaneous decrease of the originally established values, could be used in the model. This eventually results in the optimum order quantity of different meat products, as well as the associated total storage costs

Croatian High-Tech Industry: Current State and Prospects

The goal of this study is to investigate the current state of Croatian high-tech sector and to evaluate its prospects. The growth of the high-tech sector was greatly impeded by the economic crisis. Despite some progress in recent years, the analysed data suggest that the potential of Croatian high-tech industry has not been sufficiently exploited. The share of high-tech products in Croatian international trades is still low, with imports significantly exceeding exports. For years, the electronics and telecommunications industries have been Croatia’s largest high-tech export and import sectors. Lately, the leading high-tech exporter has been the pharmaceutical industry, while the imports and exports of computers and office machines have shown a downward trend. The data also indicate that research and development expenditures have increased substantially over the past several years. However, this is just one of the prerequisites for high-tech industry development. So far, Croatia has not provided an environment that encourages high-tech investments. There are many areas that need improvement for Croatian high-tech sector to become a generator of economic growth, such as creating a positive business and investment climate, stimulating flexible and innovative entrepreneurship, and building an education system capable of meeting the needs of the high-tech industry

PROBLEMS REGARDING THE ASSESSMENT OF THE BOOK VALUE OF A BUSINESS IN THE KNOWLEDGE ECONOMY

Significant changes in the society starting from the end of last century, have transformed the industrial age into the new post industrial age, which could colloquially be denominated as information age. One of vital characteristics of that economy is the transition from matter management to data management. Data is, at the same time, a basis for business processes management, a means for completing business processes, as well as a product of business processes. Thus, data is simultaneously a raw material, as well as semi-finished goods and finished goods, but also a management resource and company equity. The thesis that data resources are the key to a successful business of a modern business entity is today accepted in an axiomatic manner, in theory. Therefore, a question whether the power of a business entity in contemporary circumstances of doing business should be measured by the value of its tangible assets as it was done in the industrial age should be rightfully raised, or is its value a product of its intangible assets, i.e. its organized repositories of data, information and knowledge. In the bookkeeping assessment of the economic value of a business, material assets are still the key factor, and accounting is the only activity oriented towards maintaining the material essence of a business. Such accounting is not updated, therefore it is necessary to implement new ways of bookkeeping assessment of the economic value of a business, which shall accept the value of data, information and knowledge that the business possesses

Istraživanje i objavljivanje salonitanskih kršćanskih natpisa

Od sredine XV. stoljeća do danas na salonitanskim lokalitetima pronađeno je, ne računajući sitne ulomke, oko 500 kršćanskih natpisa. Gotovo svi natpisi objavljeni su u brojnim publikacijama u zemlji i inozemstvu. Iako su taj epigrafski materijal istraživači obilno koristili u svojim radovima, valja reći da razasutost natpisa otežava njihovo korištenje i već dugo se osjeća potreba sastavljanja kataloga u kojem bi se svi sabrali na jednom mjestu. Iščekujući tu publikaciju, u ovom radu znanstvenoj javnosti predstavljaju se lokaliteti na kojima su natpisi pronađeni te kronologija njihova istraživanja i objavljivanja. Bit će govora i o mozaiku koji se nalazi u lateranskoj kapeli sv. Venancija u Rimu jer on na jedinstven način čuva spomen na salonitanske mučenike čija su imena potvrđena i u salonitanskim natpisima

Managers and lifelong learning: An analysis of motivation and motivational factors

Lifelong learning has become imperative in today’s rapidly changing world, where people must constantly improve their knowledge and skills to contribute to life and work fully. Since the success of an organization in a knowledge-based economy is highly dependent on competent and committed employees, their professional development should be encouraged and supported at all levels. Managers need to participate in lifelong learning activities. Considering that the willingness to learn is an essential prerequisite for learner engagement and success, this study investigated managers’ motivation for lifelong learning. An online survey was conducted among Croatian managers to answer the research questions. They generally rated their motivation to participate in lifelong learning as very high. According to the results, the studied groups of managers were quite similar in their self-reported motivation levels, except for educational background. The study also found several important motivators for lifelong learning, such as increasing knowledge and skills, improving job performance, and satisfying the need to stay current. Some other potential motivators were not considered important, including gaining social recognition and job insecurity. An exploratory factor analysis revealed three underlying dimensions of motivation: job satisfaction and compensation, competence development, and recognition and respect. In addition, some significant group differences in the factors were found. Given the limited literature on this topic, this study contributes to a better understanding managers’ motivation for lifelong learning

E-UČENJE: PERCEPCIJA STUDENATA SVEUČILIŠTA JOSIPA JURJA STROSSMAYERA U OSIJEKU

E-learning exhibits a growing presence at Croatian universities. Its implementation in the higher education system is part of the effort to improve the process of higher education and to make a significant step forward in turning the Republic of Croatia into information and knowledge society. In these efforts, one of the biggest problems is the unequal level of success in introducing e-learning, which is directly reflected in its acceptance level among student population. Whereas certain higher education institutions, primarily those providing information and computer science programs, are already applying this modern learning and teaching concept to a high degree, the others have yet to start implementing its basic forms. Within the Croatian higher education system no adequate research has been carried out regarding student perception of e-learning, i.e. it has not been investigated to what extent it is accepted among the students. Without a comprehensive analysis of this aspect, it is impossible to take full advantage of all its potentials and properly formulate development strategies for the future. This paper seeks to fill this gap, at least to a certain degree. Adequate methods of descriptive and inferential statistics have been used in the analysis.E-learning sve je zastupljeniji na hrvatskim sveučilištima. Njegovom implementacijom u sustavu visokog obrazovanja nastoji se unaprijediti proces studiranja te u tom segmentu napraviti značajniji iskorak Republike Hrvatske prema informacijskom društvu i društvu znanja. Pri tome jedan od najvećih problema predstavlja neujednačenost u dosezima uvođenja e-learninga, što se neposredno odražava na stupanj njegovog prihvaćanja među studentskom populacijom. Naime, dok pojedini fakulteti, poglavito oni koji izvode studije iz područja informacijskih i računalnih znanosti, već u velikoj mjeri primjenjuju taj suvremeni koncept učenja i poučavanja, na drugima tek započinju zaživljavati neke njegove osnovne forme. U sustavu hrvatskog visokog obrazovanja još uvijek nije na adekvatan način istraženo kako studenti percipiraju e-learning, odnosno koliko je on među njima akceptiran. Bez obuhvatne analize tog aspekta nije moguće u potpunosti iskoristiti sve njegove potencijale i pravilno oblikovati buduće razvojne strategije. Ovim radom nastojalo se barem u određenoj mjeri popuniti tu prazninu. U analizi su korištene odgovarajuće metode deskriptivne i inferencijalne statistike

Život i rad Joze Kljakovića izvan Hrvatske (1943. - 1968.)

U ovom radu obrađuje se život i rad hrvatskoga slikara i pisca, Solinjanina Joze Kljakovića u razdoblju od dva i pol desetljeća, točnije njegov prvi boravak i rad u Zavodu za vrijeme i neposredno nakon rata (od 21. svibnja 1943. do 26. studenoga 1947.), odlazak i boravak u Argentini (od 26. studenoga 1947. do početka ili sredine travnja 1956.), drugi boravak i djelatnosti u Rimu (od početka ili sredine travnja 1956. do proljeća 1968.), te njegov povratak u Hrvatsku pred samu smrt 1. listopada 1969