2 research outputs found
Brand relationship and personality theory
- Author
- Aaker J.
- Avis M.
- Batra R.
- Blackston M.
- Carr S.
- Cooke J.
- Dennett D.
- Duboff R.S.
- Durgee J.F.
- Earls M.
- Feldwick P.
- Feldwick P.
- Fournier S.
- Gardner B.B.
- Guthrie S.
- Keller K.L.
- King S.H.M.
- Lakoff G.
- Lincoln Y.
- Mark Avis
- Martineau P.
- Niiniluoto I.
- Nov O.
- Ogilvy D.
- Plummer J.
- Puzakova M.
- Robert Aitken
- Shelagh Ferguson
- Shimp T.A.
- Smit E.G.
- Tsoukas H.
- Tylor E.B.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
The Use of Metaphor in the Exploration of the Brand Concept
- Author
- Aaker D. A
- Aaker D.A.
- Aaker D.A.
- Aaker J.
- Alba J.W.
- Ambler T.
- Areni C.S.
- Arndt J.
- Arnold J.
- Axley S.R.
- Baker M.
- Balmer J.M.T.
- Batra R.
- Batra Rajeev
- Beauchamp T.L.
- Bernstein D.
- Berry L.L.
- Biel Alexander L.
- Black M.
- Boyd C.W.
- Carman J.
- Collins E.
- Crimp M.
- Davies G.
- Davies G.
- Davies G.
- Dawar N.
- De Chernatony L.
- De Chernatony L.
- Deighton J.
- Duboff R.S.
- Dunn M.G.
- Durgee J.F.
- Dwyer F.R.
- East R.
- Feldwick P.
- Ford
- Fournier S.
- Francois P.
- Gardner B.B.
- Gary Davies
- Gilmore F.
- Gordon W.
- Hanby T.
- Hazard J.
- Henderson S.
- Hendon D.W.
- Herbig H.
- Hoover R.J.
- Howard J.
- Hunt S.D.
- Jacoby J.
- Kapferer J.N.
- Keeble G.
- Kerin R.A.
- King S.
- Kittay E.F.
- Kraemer T.J.
- Krishnan H.S.
- Lakoff G.
- Laurent G.
- Levitt T.
- Lewis B.R.
- Low G.S.
- Mackay M.M.
- Markham V.
- Martineau P.
- McCourt W.
- McGoldrick P.
- McWilliam G.
- Morgan G.
- Morgan G.
- Morrin M.
- Murphy J.M.
- Olins W.
- Ortony A.
- Ortony A.
- Ourusoff A.
- O’Malley L.
- Park C.
- Patterson M.
- Perrier R.
- Peter P.P.
- Pharoah N.
- Pinder C.
- Pringle H.
- Proctor R.A.
- Ramsay W.
- Rosa Chun
- Sackmann S.
- Selame E.
- Smiddy P.
- Soloman M.R.
- Strunk W.
- Thomas R.
- Thomson K.
- Tinker T.
- Tourangeau R.
- Tranberg H.
- Turbayne C.M.
- Upshaw L.B.
- Van Riel C.B.M.
- Ward R.
- Zaltman G.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study