The foreign trade activities of food industry enterprises of the Republic of Belarus

The article presents the results of the analysis of foreign trade activities of food industry enterprises of the Republic of Belarus; the assessment of the country's export potential in recent years and in the context of the COVID-19 pandemic was given; it was concluded that measures were taken to improve the competitiveness of products of the country's food industry to expand the geography of exports

The foreign trade activities of food industry enterprises of the Republic of Belarus

The article presents the results of the analysis of foreign trade activities of food industry enterprises of the Republic of Belarus; the assessment of the country's export potential in recent years and in the context of the COVID-19 pandemic was given; it was concluded that measures were taken to improve the competitiveness of products of the country's food industry to expand the geography of exports

LOGISTIC APPROACH TO THE MANAGEMENT OF THE SALES OF THE ENTERPRISE'S PRODUCTS ON THE FOREIGN MARKET

В статье проведен теоретический анализ системы управления реализацией продукции предприятия. Рассмотрены возможные варианты повышения эффективности управления реализацией продукции предприятия на внешнем рынке с учетом сложившейся обстановки на некоторых международных рынках. Проведен анализ деятельности структурного подразделения, занимающегося на предприятии реализацией продукции, выявлены определенные недостатки и узкие места, препятствующие эффективному управлению реализацией продукции предприятия на внешнем рынке. Предложены мероприятия, способствующие повышению эффективности управления реализацией продукции предприятия на внешнем рынке с учетом современных тенденций развития логистики и управления цепями поставок.=The article provides a theoretical analysis of the enterprise product sales management system. Possible options for improving the efficiency of managing the sale of the enterprise’s products in the external market, taking into account the current situation in some international markets, are considered. The analysis of the activities of the structural unit engaged in the enterprise selling products, identified certain shortcomings and bottlenecks that impede the effective management of the sale of the enterprise's products in the foreign market. Measures are proposed to improve the efficiency of managing the sale of enterprise products in the external market, taking into account modern trends in the development of logistics and supply chain management

INCREASING THE EFFICIENCY OF MANAGEMENT OF THE SALE OF AN ENTERPRISE'S PRODUCTS IN THE EXTERNAL MARKET BASED ON MODERN METHODS AND PRINCIPLES OF LOGISTICS M.

Проведен теоретический анализ системы управления реализацией продукции предприятия в сегодняшних условиях глобализации и жесткой конкуренции на международных рынках. Рассмотрены возможные варианты повышения эффективности управления реализацией продукции предприятия на внешнем рынке с использованием современных методов и принципов логистика и с учетом сложившейся обстановки на некоторых международных рынках. Проведен анализ деятельности структурного подразделения, занимающегося на предприятии реализацией продукции на внутреннем и внешнем рынках. Выявлены определенные недостатки и узкие места, препятствующие эффективному управлению реализацией продукции предприятия на внешнем рынке. Особое внимание обращено на возможность увеличения объемов экспорта, изучена возможность привлечения дополнительных оптовых посредников для успешного продвижения продукции на внешний рынок и расширения географии экспорта. Предложены мероприятия по повышению эффективности управления реализацией продукции предприятия на внешнем рынке с учетом современных тенденций развития логистики и управления цепями поставок для наращивания экспорта и расширения географии поставок.= The theoretical analysis of the management system for the sale of an enterprise's products in today's conditions of globalization and the fiercest competition in international markets is carried out. Possible options for improving the efficiency of managing the sale of an enterprise's products in the foreign market are considered using modern methods and principles of logistics and taking into account the current situation in some international markets. The analysis of the activities of the structural unit engaged in an enterprise selling products in the domestic and foreign markets. Identified certain shortcomings and bottlenecks that impede the effective management of the sale of an enterprise's products in the foreign market. Particular attention was paid to the possibility of increasing export volumes, the possibility of attracting additional wholesale intermediaries for the successful promotion of an enterprise's products to the foreign market and expanding the export geography was studied. Measures are proposed to improve the efficiency of managing the sale of an enterprise's products in the external market, taking into account modern trends in the development of logistics and supply chain management to increase exports and expand the geography of supplies