7 research outputs found
The foreign trade activities of food industry enterprises of the Republic of Belarus
The article presents the results of the analysis of foreign trade activities of food industry enterprises of the Republic of Belarus; the assessment of the country's export potential in recent years and in the context of the COVID-19 pandemic was given; it was concluded that measures were taken to improve the competitiveness of products of the country's food industry to expand the geography of exports
The foreign trade activities of food industry enterprises of the Republic of Belarus
The article presents the results of the analysis of foreign trade activities of food industry enterprises of the Republic of Belarus; the assessment of the country's export potential in recent years and in the context of the COVID-19 pandemic was given; it was concluded that measures were taken to improve the competitiveness of products of the country's food industry to expand the geography of exports
LOGISTIC APPROACH TO THE MANAGEMENT OF THE SALES OF THE ENTERPRISE'S PRODUCTS ON THE FOREIGN MARKET
Π ΡΡΠ°ΡΡΠ΅ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠΉ Π°Π½Π°Π»ΠΈΠ· ΡΠΈΡΡΠ΅ΠΌΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ. Π Π°ΡΡΠΌΠΎΡΡΠ΅Π½Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΡΠ΅ Π²Π°ΡΠΈΠ°Π½ΡΡ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Π½Π° Π²Π½Π΅ΡΠ½Π΅ΠΌ ΡΡΠ½ΠΊΠ΅ Ρ ΡΡΠ΅ΡΠΎΠΌ ΡΠ»ΠΎΠΆΠΈΠ²ΡΠ΅ΠΉΡΡ ΠΎΠ±ΡΡΠ°Π½ΠΎΠ²ΠΊΠΈ Π½Π° Π½Π΅ΠΊΠΎΡΠΎΡΡΡ
ΠΌΠ΅ΠΆΠ΄ΡΠ½Π°ΡΠΎΠ΄Π½ΡΡ
ΡΡΠ½ΠΊΠ°Ρ
. ΠΡΠΎΠ²Π΅Π΄Π΅Π½ Π°Π½Π°Π»ΠΈΠ· Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ ΡΡΡΡΠΊΡΡΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄ΡΠ°Π·Π΄Π΅Π»Π΅Π½ΠΈΡ, Π·Π°Π½ΠΈΠΌΠ°ΡΡΠ΅Π³ΠΎΡΡ Π½Π° ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΠΈ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ, Π²ΡΡΠ²Π»Π΅Π½Ρ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΡΠ΅ Π½Π΅Π΄ΠΎΡΡΠ°ΡΠΊΠΈ ΠΈ ΡΠ·ΠΊΠΈΠ΅ ΠΌΠ΅ΡΡΠ°, ΠΏΡΠ΅ΠΏΡΡΡΡΠ²ΡΡΡΠΈΠ΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠΌΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Π½Π° Π²Π½Π΅ΡΠ½Π΅ΠΌ ΡΡΠ½ΠΊΠ΅. ΠΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Ρ ΠΌΠ΅ΡΠΎΠΏΡΠΈΡΡΠΈΡ, ΡΠΏΠΎΡΠΎΠ±ΡΡΠ²ΡΡΡΠΈΠ΅ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Π½Π° Π²Π½Π΅ΡΠ½Π΅ΠΌ ΡΡΠ½ΠΊΠ΅ Ρ ΡΡΠ΅ΡΠΎΠΌ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ
ΡΠ΅Π½Π΄Π΅Π½ΡΠΈΠΉ ΡΠ°Π·Π²ΠΈΡΠΈΡ Π»ΠΎΠ³ΠΈΡΡΠΈΠΊΠΈ ΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅ΠΏΡΠΌΠΈ ΠΏΠΎΡΡΠ°Π²ΠΎΠΊ.=The article provides a theoretical analysis of the enterprise product sales management system. Possible options for improving the efficiency of managing the sale of the enterpriseβs products in the external market, taking into account the current situation in some international markets, are considered. The analysis of the activities of the structural unit engaged in the enterprise selling products, identified certain shortcomings and bottlenecks that impede the effective management of the sale of the enterprise's products in the foreign market. Measures are proposed to improve the efficiency of managing the sale of enterprise products in the external market, taking into account modern trends in the development of logistics and supply chain management
INCREASING THE EFFICIENCY OF MANAGEMENT OF THE SALE OF AN ENTERPRISE'S PRODUCTS IN THE EXTERNAL MARKET BASED ON MODERN METHODS AND PRINCIPLES OF LOGISTICS M.
ΠΡΠΎΠ²Π΅Π΄Π΅Π½ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠΉ Π°Π½Π°Π»ΠΈΠ· ΡΠΈΡΡΠ΅ΠΌΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Π² ΡΠ΅Π³ΠΎΠ΄Π½ΡΡΠ½ΠΈΡ
ΡΡΠ»ΠΎΠ²ΠΈΡΡ
Π³Π»ΠΎΠ±Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΠΈ ΠΆΠ΅ΡΡΠΊΠΎΠΉ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΈΠΈ Π½Π° ΠΌΠ΅ΠΆΠ΄ΡΠ½Π°ΡΠΎΠ΄Π½ΡΡ
ΡΡΠ½ΠΊΠ°Ρ
. Π Π°ΡΡΠΌΠΎΡΡΠ΅Π½Ρ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΡΠ΅ Π²Π°ΡΠΈΠ°Π½ΡΡ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Π½Π° Π²Π½Π΅ΡΠ½Π΅ΠΌ ΡΡΠ½ΠΊΠ΅ Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² ΠΈ ΠΏΡΠΈΠ½ΡΠΈΠΏΠΎΠ² Π»ΠΎΠ³ΠΈΡΡΠΈΠΊΠ° ΠΈ Ρ ΡΡΠ΅ΡΠΎΠΌ ΡΠ»ΠΎΠΆΠΈΠ²ΡΠ΅ΠΉΡΡ ΠΎΠ±ΡΡΠ°Π½ΠΎΠ²ΠΊΠΈ Π½Π° Π½Π΅ΠΊΠΎΡΠΎΡΡΡ
ΠΌΠ΅ΠΆΠ΄ΡΠ½Π°ΡΠΎΠ΄Π½ΡΡ
ΡΡΠ½ΠΊΠ°Ρ
. ΠΡΠΎΠ²Π΅Π΄Π΅Π½ Π°Π½Π°Π»ΠΈΠ· Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ ΡΡΡΡΠΊΡΡΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄ΡΠ°Π·Π΄Π΅Π»Π΅Π½ΠΈΡ, Π·Π°Π½ΠΈΠΌΠ°ΡΡΠ΅Π³ΠΎΡΡ Π½Π° ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΠΈ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ Π½Π° Π²Π½ΡΡΡΠ΅Π½Π½Π΅ΠΌ ΠΈ Π²Π½Π΅ΡΠ½Π΅ΠΌ ΡΡΠ½ΠΊΠ°Ρ
. ΠΡΡΠ²Π»Π΅Π½Ρ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΡΠ΅ Π½Π΅Π΄ΠΎΡΡΠ°ΡΠΊΠΈ ΠΈ ΡΠ·ΠΊΠΈΠ΅ ΠΌΠ΅ΡΡΠ°, ΠΏΡΠ΅ΠΏΡΡΡΡΠ²ΡΡΡΠΈΠ΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠΌΡ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ
ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Π½Π° Π²Π½Π΅ΡΠ½Π΅ΠΌ ΡΡΠ½ΠΊΠ΅. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΠΎΠ±ΡΠ°ΡΠ΅Π½ΠΎ Π½Π° Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΡΠ²Π΅Π»ΠΈΡΠ΅Π½ΠΈΡ ΠΎΠ±ΡΠ΅ΠΌΠΎΠ² ΡΠΊΡΠΏΠΎΡΡΠ°, ΠΈΠ·ΡΡΠ΅Π½Π° Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΠΏΡΠΈΠ²Π»Π΅ΡΠ΅Π½ΠΈΡ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΡ
ΠΎΠΏΡΠΎΠ²ΡΡ
ΠΏΠΎΡΡΠ΅Π΄Π½ΠΈΠΊΠΎΠ² Π΄Π»Ρ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ
ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ Π½Π° Π²Π½Π΅ΡΠ½ΠΈΠΉ ΡΡΠ½ΠΎΠΊ ΠΈ ΡΠ°ΡΡΠΈΡΠ΅Π½ΠΈΡ Π³Π΅ΠΎΠ³ΡΠ°ΡΠΈΠΈ ΡΠΊΡΠΏΠΎΡΡΠ°. ΠΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Ρ ΠΌΠ΅ΡΠΎΠΏΡΠΈΡΡΠΈΡ
ΠΏΠΎ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ ΠΏΡΠ΅Π΄ΠΏΡΠΈΡΡΠΈΡ Π½Π° Π²Π½Π΅ΡΠ½Π΅ΠΌ ΡΡΠ½ΠΊΠ΅ Ρ ΡΡΠ΅ΡΠΎΠΌ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ
ΡΠ΅Π½Π΄Π΅Π½ΡΠΈΠΉ ΡΠ°Π·Π²ΠΈΡΠΈΡ Π»ΠΎΠ³ΠΈΡΡΠΈΠΊΠΈ ΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠ΅ΠΏΡΠΌΠΈ ΠΏΠΎΡΡΠ°Π²ΠΎΠΊ Π΄Π»Ρ Π½Π°ΡΠ°ΡΠΈΠ²Π°Π½ΠΈΡ ΡΠΊΡΠΏΠΎΡΡΠ° ΠΈ ΡΠ°ΡΡΠΈΡΠ΅Π½ΠΈΡ Π³Π΅ΠΎΠ³ΡΠ°ΡΠΈΠΈ ΠΏΠΎΡΡΠ°Π²ΠΎΠΊ.= The theoretical analysis of the management system for the sale of an enterprise's products in today's conditions
of globalization and the fiercest competition in international markets is carried out. Possible options for
improving the efficiency of managing the sale of an enterprise's products in the foreign market are considered
using modern methods and principles of logistics and taking into account the current situation in some international
markets. The analysis of the activities of the structural unit engaged in an enterprise selling products in the
domestic and foreign markets. Identified certain shortcomings and bottlenecks that impede the effective management
of the sale of an enterprise's products in the foreign market. Particular attention was paid to the possibility
of increasing export volumes, the possibility of attracting additional wholesale intermediaries for the successful
promotion of an enterprise's products to the foreign market and expanding the export geography was studied.
Measures are proposed to improve the efficiency of managing the sale of an enterprise's products in the external
market, taking into account modern trends in the development of logistics and supply chain management to increase
exports and expand the geography of supplies