77 research outputs found
When Does the Price Affect the Taste? Results from a Wine Experiment
We designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is expensive, and little is lost if it is cheap. Disclosing the high price before tasting the wine produces considerably higher ratings, although only from women. Disclosing the low price, by contrast, does not result in lower ratings. Our finding supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations that in turn shape a consumer’s experience. In addition, our results suggest that men and women respond differently to attribute information concerning wine.Price-Quality Heuristic; Attribute Information; Role of Expectations; Marketing; Blind Tasting; Wine.
Gender, Stock Market Participation and Financial Literacy
omen typically participate less than men in the stock market, while also scoring lower on financial literacy. We explore the link between the gender gap in stock market participation and financial literacy. Using survey data on a random sample of 1,300 individuals that is representative of the Swedish population, we show that controlling for basic financial literacy, essentially a measure of numeracy that does not require knowledge about the stock market, may explain a large part of the gender gap in stock market participation. We also find that women report being less risk taking than men. This gender gap in risk attitudes remains significant also when controlling for financial literacy.stock market participation; gender; financial literacy; numeracy; risk attitudes
Lady and the Trump: Status and Wealth in the Marriage Market
We examine a hitherto unexplored aspect of intergenerational transmission of economic standing, namely culturally determined status markers and their valuation in the marriage market. We take nobility to be such a status marker. We propose a two-trait extension of the optimal sorting model in Becker (1973). Using data on Swedish marriages we test the hypothesis that nobility have a greater probability of marrying up in terms of wealth. Our main finding is a sizeable and statistically significant positive effect for nobility. We use unique data on the evolution of nobility to make some predictions about the longevity of this institution.Marriage; Status; Intergenerational Transmission; Nobility
Beauty Queens and Battling Knights: Risk Taking and Attractiveness in Chess
We explore the relationship between attractiveness and risk taking in chess. We use a large international panel dataset on chess competitions which includes a control for the players' skill in chess. This data is combined with results from a survey on an online labor market where participants were asked to rate the photos of 626 expert chess players according to attractiveness. Our results suggest that male chess players choose significantly riskier strategies when playing against an attractive female opponent, even though this does not improve their performance. Women's strategies are not affected by the attractiveness of the opponent.risk taking, attractiveness, chess, gender differences
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Who cooperates in repeated games: The role of altruism, inequity aversion, and demographics
We explore the extent to which altruism, as measured by giving in a dictator game (DG), accounts for play in a noisy version of the repeated prisoner's dilemma. We find that DG giving is correlated with cooperation in the repeated game when no cooperative equilibria exist, but not when cooperation is an equilibrium. Furthermore, none of the commonly observed strategies are better explained by inequity aversion or efficiency concerns than money maximization. Various survey questions provide additional evidence for the relative unimportance of social preferences. We conclude that cooperation in repeated games is primarily motivated by long-term payoff maximization and that even though some subjects may have other goals, this does not seem to be the key determinant of how play varies with the parameters of the repeated game. In particular, altruism does not seem to be a major source of the observed diversity of play.Economic
DO MORE EXPENSIVE WINES TASTE BETTER? EVIDENCE FROM A LARGE SAMPLE OF BLIND TASTINGS
Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we find indications of a positive relationship between price and enjoyment. Our results are robust to the inclusion of individual fixed effects, and are not driven by outliers: when omitting the top and bottom deciles of the price distribution, our qualitative results are strengthened, and the statistical significance is improved further. Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers.wine quality, wire tasting, wine prices, Demand and Price Analysis,
Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings
Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we find indications of a positive, or at any rate non-negative, correlation. Our results are robust to the inclusion of individual fixed effects, and are not driven by outliers: when omitting the top and bottom deciles of the price distribution, our qualitative results are strengthened, and the statistical significance is improved even further. Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers.Wine; price/quality relation; expertise
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Dopamine and Risk Choices in Different Domains: Findings Among Series Tournament Bridge Players
Individuals differ significantly in their willingness to take risks, partly due to genetic differences. We explore how risk taking behavior correlates with different versions of the dopamine receptor D4 gene (DRD4). We focus on risk taking in the card game contract bridge, and economic risk taking as proxied by a financial gamble. We also explore self-reported general risk taking, and self-reported behavior in risk-related activities. Our participants are serious tournament bridge players, which gives them substantial experience in risk taking. We find some evidence that men with a 7-repeat allele (7R+) of DRD4 take more overall risk in bridge than individuals without this allele (7R-), and strong evidence that 7R+ men take more economic risk in an investment game. Interestingly, these relationships are not found in the women in our study. Although the number of 7R+ women in our sample is low, our results may reflect a gender difference in how the 7R+ genotype affects behavior. Bridge masterpoints measure past success, thus reflecting playing skill and experience. We show that masterpoint level modulates the effect of the DRD4 gene in men in a highly important manner. We find that higher ranked 7R+ men take significantly more good risks and significantly fewer bad risks than other men, whereas the opposite is found for less-expert 7R+ men. This is the first study to distinguish between advantageous and disadvantageous risk taking. We identify a strong interaction among desirable risk taking behavior, measured success, and genetic variation. Considering other risk measures, we find no difference between 7R+ and 7R- individuals in general risk taking or in any of a number of other risk-related activities. Our results indicate that the dopamine system plays an important role in explaining individual differences in risk taking in bridge and economic risk taking among men. Little relationship is found in other activities involving risk or among women
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Dynamic remodeling of in-group bias during the 2008 Presidential election
People often favor members of their own group, while discriminating against members of other groups. Such in-group favoritism has been shown to play an important role in human cooperation. However, in the face of changing conflicts and shifting alliances, it is essential for group identities to be flexible. Using the dictator game from behavioral economics, we demonstrate the remodeling of group identities among supporters of Democratic presidential candidates Barack Obama and Hillary Clinton. After Clinton's concession in June 2008, Democrats were more generous toward supporters of their own preferred candidate than to supporters of the other Democratic candidate. The bias observed in June persisted into August, and disappeared only in early September after the Democratic National Convention. We also observe a strong gender effect, with bias both appearing and subsiding among men only. This experimental study illustrates a dynamic change in bias, tracking the realignment of real world conflict lines and public efforts to reconstitute group identity. The change in salient group identity we describe here likely contributed to the victory of Barack Obama in the 2008 presidential election
Using prediction markets to forecast research evaluations.
The 2014 Research Excellence Framework (REF2014) was conducted to assess the quality of research carried out at higher education institutions in the UK over a 6 year period. However, the process was criticized for being expensive and bureaucratic, and it was argued that similar information could be obtained more simply from various existing metrics. We were interested in whether a prediction market on the outcome of REF2014 for 33 chemistry departments in the UK would provide information similar to that obtained during the REF2014 process. Prediction markets have become increasingly popular as a means of capturing what is colloquially known as the 'wisdom of crowds', and enable individuals to trade 'bets' on whether a specific outcome will occur or not. These have been shown to be successful at predicting various outcomes in a number of domains (e.g. sport, entertainment and politics), but have rarely been tested against outcomes based on expert judgements such as those that formed the basis of REF2014
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