Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations

This paper is about the use of Electronic Mailing List and Internet Forums as tools for managers within educational organizations. In the same time, some of concepts, ideas and models can be used in other business organizations, especially in service providing organizations. Understanding management requires both learning and practicing, directly experiencing. People involved in electronic networks are experiencing the alternative to real communication. We considered Electronic Mailing List and Internet Forums both as marketing tool and a human resources management tool. The benefits of using discussion lists are: people informed, involved and improved.electronic mailing list, internet forums, virtual groups, educational organization, educational tool, working groups

Tourists behavior and nationality - criteria for tourists classification and market segmentation

Tourism marketeres usually use categories to better know their markets and their clients. Most of definitions of segmentation consider dividing the market using different criteria. We explained why segmentation should be considered building of the firm's market, gathering clients with the same characteristics. This work is about two criteria of segmenting the tourism market: tourism behavior and nationality. We use the criteria nationality describing the main categories of foreign tourists visiting Romania in last years.consumer behavior, segmentation; criteria of segmentation; tourism behavior; nationality.

DEVELOPING A SEVEN METAPHORS MODEL OF MARKETING FOR UNIVERSITIES

The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing

A MARKETING STRATEGY ON PHOTOVOLTAIC MARKET

Photovoltaic is an increasingly important energy technology. Deriving energy from the sun offers numerous environmental benefits. It is an extremely clean energy source, and few other power-generating technologies have as little environmental impact as photovoltaic. In this article we explored some dimensions of photovoltaic market and suggested a marketing strategy for solar panels manufacturer